Sales and Marketing

New partnership between Apical Resource Group and inspire resources solves hotel revenue management puzzle

Apical Resource Group LLC, an innovative hospitality technology, revenue management, sales and marketing recruiting firm announces that it has entered into a partnership with inspire resources, a hospitality, revenue management and distribution strategy company.

Apical Resource Group Apical Revenue Management Service (ARMS) is the first and only true Virtual Revenue Management service that allows properties to have the value and presence of a full time Revenue Manager at a fraction of the cost. Recognizing that it is also imperative they help their clients with their revenue management and distribution strategy, Apical has partnered with inspire resources to offer revenue management and distribution strategy consulting.

Through this partnership, inspire resources will assess and analyze a hotel's revenue related operations providing a comprehensive strategy for the client. Apical Resource Group will then provide an experienced resource to guide the hotel through implementing their strategy.

'We are thrilled to partner with inspire resources,' stated Nancy Carle, Apical's Revenue Management Practice Leader. 'With their abundant industry experience I believe that we can offer a combined strategy that will not only meet, but exceed our clients' expectations. This partnership will ensure that we offer our clients, a solution that will assist them in increasing their revenues and decreasing their costs.'

"At inspire resources, we believe the industry is in dire need of experienced revenue management practices that include developing an effective strategy, employing experienced resources and obtaining sophisticated operational support,' stated Kathleen Cullen, Partner at inspire resources. 'By combining the expertise, experience and knowledge of Apical Resources and inspire resources, the industry will benefit from an optimal revenue management solution for a fraction of the investment and overhead. This unique solution directly meets one of the hospitality industry's most critical needs. Especially at a time when optimal revenue, coupled with a reduction in cost is needed to be profitable."

About Apical Resource Group LLC
Apical Resource Group LLC. (ARG) is a wholly owned hospitality technology, revenue management, sales and marketing recruiting firm. Apical focuses on recruiting for mid-level to executive positions and offers a new and aggressive solutions model. For a complete overview or additional information about Apical, please contact an Apical Solutions Representative at 1-770-517-5580 or visit the Apical's Web Site at

About inspire resources
inspire resources is a consulting firm specializing in hospitality. We focus on developing strategies that allow hotels and companies servicing hotels to achieve their maximum potential in the marketplace. Partners Kathleen Cullen and Caryl Helsel have a combined 35 years of experience in hospitality management, including revenue management, distribution marketing and management, CRM strategies, operations and reservations management, channel management, technology assessment and search, training and education. For more information, please contact inspire resources at +1 847 864 1563 or visit

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