Social media is no longer the “new” thing, especially for airlines. JetBlue has over one an a half million followers on Twitter. Lufthansa allows passengers to update their Twitter or Facebook status about where they are in the sky. AirAsia drives buzz about its new destinations through custom micro-sites. However, most airlines (and airports and hotels) are still struggling to earn direct revenue from their social media efforts.
Yet if Dell can make $6.5 million from Twitter, why can’t airlines? Here are five ways that social media can directly drive dollars for airlines (and other travel companies, like hotels).
• Clear distressed inventory using real-time mediums like Twitter, e.g. JetBlue Cheeps and United Twares
• Integrate independent social media reviews in the booking path – to boost conversion
• Integrate with social media travel tools like TripIt – Leverage on the loads of travel information publicly available, like travel plans, to send specific deals to people
• Create private online communities – exclusive “velvet-rope” clubs of your most valued customers who’re active on social media
Build relationships. Don’t just think profits. Think conversations and give free love. They’ll love you back, like Lufthansa’s MySkyStatus.com
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Source - Mashable
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