As airlines become more active in this sphere, we attempt to answer a crucial question: Has social media truly benefitted any airline? If so, how? To answer this question, we put together a series of case studies. In this set of six case studies, top executives from airlines such as Qantas, Volaris, airBaltic, Alaska Airlines, JetBlue, and of course, Southwest, talk about how their social media strategies are pushing their airlines into the next era.
Recently, Facebook announced that its user base now exceeds 500m. Twitter, on the other hand is still lagging in numbers, but the growth rate of users easily outstrips that of Facebook. As our case studies will show, both of these platforms offer their unique advantages in terms of customer engagement and information sharing. However, more importantly, each requires its own unique strategy.
The heady growth of social media has brought its own advantages and ills. While platforms such as Facebook, Twitter, blogs and wikis offer unprecedented levels of engagement and information sharing with customers, there are perils as well. For instance, a clear line has to be drawn between what is “too little” and “too much”. This is not always an easy task. Our case studies will show why and much more!
We’re sure you’ll find these case studies inspiring and useful. Please click here to download the PDF containing all of the six case studies.
Special thanks to Shubhodeep Pal, Li Guen and Matt Brennan – all of whom have put in a lot of effort in helping bring these to shape. All feedback welcome at firstname.lastname@example.org
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