OpenTravel Alliance Announces 2011 North American Advisory Forum Dates & Location

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OpenTravel Alliance OpenTravel Alliance (OpenTravel), the travel industry’s leading distribution specification and standards development organization, announces location and dates for the 2011 North American Advisory Forum.
“We are very pleased to announce the dates and location for the 2011 North American Advisory Forum.  Host city Las Vegas and the Aria Resort & Casino at City Center will welcome OpenTravel attendees from April 25 – 27, 2011,” shared Valyn Perini, executive director at OpenTravel.
Perini went on to state “We listened to the requests from travel industry professionals and will be featuring topics such as Use of Common Services in Travel Distribution, Merchandising of Travel Inventory, and Semantic Search and its Impact on the Travel Industry, to share a few.”
The agenda will include implementation-specific topics with presentations from companies that use OpenTravel messages in their production environments today.
Additional information will be forthcoming; check the OpenTravel website, for up to date details and information for registration.  This event is open to companies that are members of OpenTravel as well as companies that are not.
“We look forward to sharing this experience with those of you returning as well as those of you that have not yet participated,“ Valyn Perini further commented.
About OpenTravel Alliance
OpenTravel's mission is to engineer specifications to ensure traveler and supplier information flow smoothly throughout travel, tourism and hospitality. OpenTravel creates, expands and drives adoption of open specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry.  OpenTravel is comprised of companies representing airlines, car rental firms, hotels, cruise lines, railways, leisure suppliers, service providers, tour operators, travel agencies, solutions providers, technology companies and distributors. Tens of thousands of OpenTravel message structures are in use, carrying tens of millions of messages between trading partners every day.  To learn more about OpenTravel visit

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