Sales and Marketing

Knowland Gives Hoteliers New Insight into Business Development

The New and Improved Leads Database Includes Detailed Contact Research, Exporting Options, New Advanced Search Capabilities, Insight Alerts, and More

The Knowland Group The Knowland Group, a leading provider of business development solutions for the hospitality industry, this week launched a new version of its revolutionary lead generation service. The new Insight combines all the current lead generation and Smart Targeting tools with several new features to make it even easier for hoteliers to quickly find the perfect groups for their property.
“The launch of this enhanced version of Insight is yet another phase in our ongoing mission to add client value,” said Knowland CEO Michael K. McKean. “We will continue to adapt and advance all of our products to better support business development in the hospitality industry.”
The innovative search engine and mapping tool gives hotel sales teams access to a massive database of groups who have held millions of meetings in hotels and conference centers. These include more than 300,000 corporations, associations, government agencies, social organizations and other groups. Smart Targeting technology allows hoteliers to quickly find the groups that are best suited to their property.
Existing Knowland clients will love the new look, designed to match the tab-centric approach of Readers and Target Net. Now Insight is even more intuitive and customizable, with a new Advanced Search that includes dozens of ways to narrow your search, from market, to industry segment and estimated attendees. With increased demand for all of the services offered by Knowland’s Event Booking Center, a new EBC tab has been added for more direct access within Insight.
Timing is everything in hospitality sales. That’s why the new Insight includes Insight Alerts, which allow hotel sales managers to be notified immediately about any new activity of key accounts. Responding to client feedback, Knowland has also added the ability to download the targeted leads found in Insight as an Excel spreadsheet or PDF to share or access whenever clients want.
For a look at the new Insight in action, check out exclusive videos on YouTube and Facebook.
About The Knowland Group
The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in McLean, VA, serves over 3,000 hotel clients and 25,000 users globally. Knowland was ranked as the fifth fastest growing software company (public or private) in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, visit, call 410-860-2270, or follow us on Twitter @knowlandgroup.

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