Trends

European Hotel Industry Performance February 2011

The European hotel industry posted positive results in year-over-year metrics when reported in U.S. dollars, euros and British pounds for February 2011, according to data compiled by STR Global.

STR Global

Year-over-year, February 2011 figures for Europe (U.S. dollars, euros and British pounds):
 

Europe

% change

Occupancy

57.5%

+2.0%

ADR (U.S. dollars)

$135.18

+6.7%

ADR (euros)

€98.33

+5.7%

ADR (British pounds)

£83.90

+0.9%

RevPAR (U.S. dollars)

$77.67

+8.9%

RevPAR (euros)

€56.49

+7.9%

RevPAR (British pounds)

£48.21

+2.9%

Source: STR Global

 

“All European subregions reported growth in occupancy and average room rates for the month”, said Elizabeth Randall, managing director of STR Global. “As one of the top performers this month, Estonia and its capital Tallinn, which is a European City of Culture 2011, reported 37.2-percent revenue per available room increase. Despite the growth, Estonia reported only €24.26 RevPAR. Iceland, Lithuania and Malta also reported high RevPAR growth for the month, coming from a low base last year”.

Highlights from key market performers for February 2011 include (year-over-year comparisons, all currency in euros):

• Athens, Greece, achieved the largest occupancy increase, rising 15.6 percent to 56.7 percent, followed by Dublin, Ireland (+11.0 percent to 61.4 percent), and Antwerp, Belgium (+10.8 percent to 65.7 percent).

• Malmo, Sweden, fell 12.9 percent in occupancy to 49.2 percent, reporting the largest decrease in that metric, followed by Salzburg, Austria (-11.9 percent to 43.1 percent).

• Four markets experienced average daily rate increases of more than 20 percent: Geneva, Switzerland (+29.7 percent to EUR242.30); Düsseldorf, Germany (+24.1 percent to EUR119.84); Istanbul, Turkey (+20.6 percent to EUR133.35); and Zurich, Switzerland (+20.1 percent to EUR186.13).

• Cologne, Germany (-14.1 percent to EUR93.24), ended the month with the only double-digit ADR decrease.

• Geneva jumped 39.6 percent in RevPAR to EUR162.53, reporting the largest increase in that metric, followed by Düsseldorf (+32.2 percent to EUR82.13) and Gothenburg, Sweden (+26.2 percent to EUR62.40).

• Cologne fell 24.1 percent in RevPAR to EUR57.33, reporting the largest decrease in that metric.

 

Performances of key countries in February (all monetary units in local currency):

Country

Occupancy

% change

ADR

% change

RevPAR

% change

Germany

59.0%

+3.6%

EUR93.82

+2.0%

EUR55.40

+5.7%

Italy

49.5%

-2.4%

EUR105.52

+3.3%

EUR52.26

+0.8%

Russia

49.7%

+9.2%

RUB5459.42

+1.3%

RUB2712.40

+10.6%

Spain

58.7%

+6.2%

EUR82.54

-1.1%

EUR48.49

+5.0%

United Kingdom

66.2%

-1.6%

GBP79.78

+3.9%

GBP52.80

+2.3%

*percentages are increases/decreases for February 2011 vs. February 2010

View Global Hotel Review for February 2011

About STR Global:

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics, and HotelNewsNow.com. For more information, please visit www.strglobal.com.



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