Trends

Asia Pacific Hotel Industry Indicators Up For July 2011

In year-over-year measurements, the Asia/Pacific region’s occupancy rose 1.4 percent to 69.3 percent, average daily rate increased 13.9 percent to US$139.80, and revenue per available room jumped 15.4 percent to US$96.94.

STR Global In year-over-year measurements, the Asia/Pacific region’s occupancy rose 1.4 percent to 69.3 percent, average daily rate increased 13.9 percent to US$139.80, and revenue per available room jumped 15.4 percent to US$96.94.

Highlights from key market performers for July 2011 in local currency (year-over-year comparisons):

• Phuket, Thailand, rose 30.1 percent in occupancy to 71.0 percent, reporting the largest increase in that metric, followed by Bangkok, Thailand, with a 29.8-percent increase to 67.9 percent.
• Two key markets posted double-digit occupancy decreases: Shanghai, China (-19.2 percent to 61.0 percent), and New Delhi, India (-13.1 percent to 56.2 percent).
• Hong Kong (+26.4 percent to HKD1,714.70) and Jakarta, Indonesia (+16.9 percent to IDR799,573.67), experienced the largest ADR increases for the month.
• Shanghai fell 11.1 percent in ADR to CNY729.24, reporting the largest decrease in that metric, followed by Tokyo, Japan, with a 9.2-percent decrease to JPY13,067.26.
• Three key markets achieved RevPAR increases of more than 30 percent: Bangkok (+38.8 percent to THB1,989.11); Phuket (+37.7 percent to THB2,035.58); and Hong Kong (+31.9 percent to HKD1,465.44).
• Shanghai reported the largest RevPAR decrease, falling 28.2 percent to CNY445.07.

Performances of key countries in July 2011 (all monetary units in local currency):

*percentages are increases/decreases for July 2011 vs. July 2010

Highlights from key market performers for July 2011 in U.S. dollars (year-over-year comparisons):

• Brisbane, Australia, reported the largest ADR increase, rising 37.2 percent to US$207.80, followed by Sydney, Australia, with a 27.8-percent increase to US$190.79.
• None of the region’s key markets reported ADR decreases.
• Three markets achieved RevPAR increases of more than 40 percent: Bangkok (+48.5 percent to US$65.69); Phuket (+47.4 percent to US$67.23); and Brisbane (+41.8 percent to US$180.33).
• Two markets experienced double-digit RevPAR decreases: Shanghai (-24.5 percent to US$68.93) and New Delhi (-11.6 percent to US$85.77).

View Global hotel review for July 2011



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