Sales and Marketing

The Radisson Suites Tucson Switches to Target Net

Revolutionary sales & catering tool chosen for accessibility, value

The Knowland Group The Knowland Group, a leading provider of business development solutions for the hospitality industry, recently signed The Radisson Suites Tucson up for Target Net, the ground-breaking sales force automation and meetings management platform. With Target Net, The Radisson Suites Tucson now has a cost-effective tool to find new group business and drive revenue like never before. The property also signed up for Readers, the world’s most respected reader board service. Built right into Target Net, Readers makes it even easier to find great prospects and turn them into bookings.

Located only a short drive away from the airport, the University of Arizona and many area businesses, The Radisson Suites Tucson is the convenient choice for Tucson events, conferences, and business functions. Situated in an upscale neighborhood on the city’s east side, guests have access to a wide array of nearby restaurants, numerous shopping options, museums, and world-class golf courses. With over 20,000 square feet of indoor and outdoor meeting space, the hotel is ideal for both large and small events.

Target Net was created with frustrated hoteliers in mind and solves many of the major pain points usually associated with sales & catering software. Operating from the cloud, Target Net is true sales force automation and does not require expensive installations and maintenance like other server-based software systems. The platform includes more than 40 reports standard – including Activity Reports, Rooms Pace and Sales Manager Production.

 “Target Net is the perfect fit for The Radisson Suites Tucson,” Knowland CEO Michael K. McKean said. “Our sales and catering platform will help them track down groups that are perfect for the property and help manage each event from meeting space to menus.”

Since Readers is seamlessly integrated within Target Net, The Radisson Suites Tucson’s sales staff has access to hundreds of solid leads supplemented with verified contact information for meeting planners. From there, employees can execute events from start to finish. Target Net includes a user-friendly BEO interface, allowing the hotel staff to share necessary information quickly – from the sales team to the front desk to the housekeeping staff. Simply put, Target Net drives revenue while being easy-to-use, intuitive and cost-effective.


About The Knowland Group

The Knowland Group is a proven innovator, developing intuitive marketing products and services that streamline and support event and group sales in the hospitality industry. The company, headquartered in the Mid-Atlantic region of the United States, serves more than 3,000 hotel clients and 25,000 users globally. Knowland was ranked as the 76th fastest growing software company (public or private) in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, visit, call 410-860-2270, or follow us on Twitter @knowlandgroup.

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