Advantage Reserve Certified by MICROS Systems for Two-Way Interface with OPERA PMS

Company is First Voice Reservations Services Provider to Interface with OPERA PMS

Advantage Reserve Advantage Reserve LLC, a provider of high-quality, high-touch voice reservations services exclusive to the hospitality industry, announced that it has been certified by MICROS Systems, Inc. for a two-way interface with the MICROS OPERA Property Management System (PMS). Advantage Reserve is the first and only voice reservations services provider to have the interface with the OPERA PMS.

“MICROS OPERA is the leading PMS in our industry, and this interface makes it that much easier for our partner hotels to provide us with rates and inventory and receive our reservations directly,” says Robert Wilson, president of Advantage Reserve. “It truly allows us to act as an extension of, or substitute for the in-house reservations department. The ability to book into the PMS in real time via the two-way interface is an enormous benefit for the hotel and guests. It’s complete connectivity.”

Seamless Access to Reservations

Advantage Reserve voice agents are now able to view rates and availability in the MICROS OPERA PMS and also process reservations, modifications and cancellations in real time into the PMS. Additionally, the Advantage Reserve team can see and service reservations coming in through other channels. “It is as if our agents were behind the front desk of the hotel,” Wilson says.

“A room is immediately deducted from inventory,” adds Wilson, whose company currently provides reservations services to more than 100 hotels. “There is no additional inventory management necessary and our agents can handle packages, group bookings, and corporate rates, too.” The Advantage Reserve team can handle full time and/or overflow and after-hours calls 24 hours a day, seven days a week.

“Because we are interfaced with the PMS, there are no pass-through fees for the hotel,” Wilson says. “And, because of our pay-for-performance business model, the hotel is only charged when a call is converted. If we are not booking, they are not paying.”

No Implementation or Setup Fees

Advantage Reserve does not charge any implementation, setup or per-minute fees. Hotels are only charged for actualized reservations and never charged for cancellations, no-show or non-reservation calls that find their way to the Advantage Reserve call center.

Hotel partners benefit from experienced hotel industry professionals while avoiding the additional expenses associated with salaried or hourly employees.

The company’s multilingual agents are seasoned hoteliers trained to be knowledgeable of each property Advantage Reserve represents. During a call, the guest never knows the reservation agent is not sitting at the property. Advantage Reserve provides incentive programs to its agents and ongoing training and mystery shopping to keep them up to speed on the features and benefits of its customer’s locations.

“We compile and distribute weekly reports to our hotel partners that include the volume of reservations made, room type, and rate category,” Wilson says. “We also provide conversion ratios: regrets, denials, and total conversions. We offer full reasons for regrets and denials—on a weekly basis.”

About Advantage Reserve, LLC:

Advantage Reserve is a provider of high-quality, high-touch voice reservations services exclusive to the hospitality industry. Located in the heart of New York City, Advantage Reserve partners with independent hotels, resorts and management companies to provide toll-free private label voice reservations on an on-demand or as-needed basis 24 hours per day, 7 days per week.
Advantage Reserve is comprised of seasoned hoteliers and focuses on service to guests and hotel partners first and foremost. The company’s mission is to enhance the service levels, revenues and profitability of its client hotels by providing timely, gracious and informed assistance to potential guests—resulting in outstanding conversion of reservation inquiries. For additional information, contact Robert Wilson at (212) 989-3684, e-mail, or go to


Robert Wilson, CHA | President                               
Advantage Reserve, LLC                                           

(212) 989-3684                                                          


Glenn Hasek, President
Hasek Communications
(440) 243-2055; cell: (216) 702-0334

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