OpenTravel to Present at Technology Forum

A Case Study on Distribution Model for the Travel Industry

OpenTravel Alliance The OpenTravel Alliance (OpenTravel), the travel industry’s leading distribution specification/standards development organization, will present at digitalML’s annual Canonical Modeling Management Forum on May 14-15, 2012 in Washington DC.
“During the last few years, we’ve been focused on a technical modernization effort in our processes, our tools and our schema construction,” says Valyn Perini, CEO of OpenTravel.  “We’re pleased to be invited to speak at this event alongside companies like Staples, Navistar, CapitalOne and American Airlines.  The positive feedback as we’ve moved through this project lets us know we’re keeping up with fast-evolving technical innovation needed to support distribution in the travel industry.”
OpenTravel’s new XML Object Suite specification is good example of the advantages of a canonical distribution model. Engineered from the ground-up, and purpose-built for agility, extensibility and reuse, the specification contains of a suite of XML object libraries that incorporate both industry common and contextual variances (by travel segment) of the OpenTravel common information exchange model. By simply incorporating the XML Object Suite libraries into their messaging frameworks, implementers avoid complex service to service mapping and/or rewriting their services.
digitalML’s Canonical Model Management Forum is aimed at Architects and Senior Management to share experiences, learn about developing and rolling out Canonical Models in their organization, and network with fellow attendees to pick up best practices and learn what pitfalls to avoid.  Participants will have the opportunity to hear from a variety of organizations that span many different sectors but share a surprisingly common set of challenges.
There will be a heavy focus on case studies by Canonical Model Management thought leaders from leading Insurance, Banking, Retail, Automotive and Travel organizations. Each case study will provide a fascinating insight to the various dimensions and experiences of implementing a successful approach in this area.
For more information, visit the digitalML website.
About the OpenTravel Alliance
The OpenTravel Alliance is passionate about solving the problems inherent with connecting multiple systems within the complex travel distribution arena.
OpenTravel's mission is to engineer specifications that make data transmission flow smoothly throughout travel, tourism and hospitality. OpenTravel creates, expands and drives adoption of open universal data specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry. 
With a diversified membership representing influential names in all sectors of the travel industry, OpenTravel is comprised of representatives from airlines, car rental firms, hotels, cruise lines, leisure suppliers, service providers, tour operators, travel agencies, and trade associations. Thousands of OpenTravel message structures are in use, carrying tens of millions of messages between trading partners every day.
For more information, visit
About digitalML
digitalML are an enterprise software company specializing in Canonical Model Management. Their product suite, igniteXML is used by some of the largest IT shops in the world to automate an otherwise manual set of processes which helps their customers deliver their SOA based integration initiatives 50% faster and for half the set up and lifecycle management costs.
For more information, visit

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