Technology

MICROS ECommerce Launches New Interactive Website for Global Hotel Alliance's Loyalty Program, GHA Discovery

MICROS eCommerce (North America), a subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS), and leading interactive marketing company for hospitality and travel, continues to expand its reach through the recent launch of Global Hotel Alliance's (GHA) new loyalty program website, GHA Discovery. The services provided by MICROS eCommerce include design, marketing, and hosting of the site.

Global Hotel Alliance
MICROS eCommerce (North America), a subsidiary of MICROS Systems, Inc. (NASDAQ: MCRS), and leading interactive marketing company for hospitality and travel, continues to expand its reach through the recent launch of Global Hotel Alliance's (GHA) new loyalty program website, GHA Discovery.  The services provided by MICROS eCommerce include design, marketing, and hosting of the site.

GHA, the world's largest alliance of independent hotel brands, has long been a user of MICROS's OPERA Reservation System and OPERA Customer Information System solutions. GHA also utilizes MICROS's myfidelio.net for its booking engine and loyalty program.

MICROS eCommerce partnered with GHA to transform its website from a business-to-business focused site with a loyalty program component to a business-to-consumer focused site with a limited B2B presence.

"We selected MICROS eCommerce for its forward thinking user experience, design acumen and deep knowledge of the MICROS OPERA Enterprise Solution," stated Christopher Hartley, President of Global Hotel Alliance. "The new design offers increased guest personalization that showcases GHA Discovery's signature Local Experience component, and the improved categorization of programs allows our guests to sort by both applicable interest area and member program level."

"We are pleased to launch our partnership with Global Hotel Alliance and its large network of hotel and resorts across the world," stated Paul Peddrick, MICROS eCommerce's (North America) Senior Vice President of Digital Strategy. "We look forward to providing support to the GHA eCommerce team in the areas of special promotions and special interactive enhancements, as well as supporting the member brands with multiple e-commerce initiatives."

About Global Hotel Alliance
Based on the airline alliance model, Global Hotel Alliance is the world largest alliance of independent hotel brands. It uses a common technology platform to drive incremental revenues and create cost savings for its members, while offering enhanced recognition and service to customers across all brands. GHA is currently comprised of Anantara, Doyle Collection, First, Kempinski, Leela, Marco Polo, Mirvac, Omni, Pan Pacific, PARKROYAL, Shaza and Tivoli Hotels & Resorts encompassing almost 300 upscale and luxury hotels with 60,000 rooms across 48 different countries. www.gha.com.

About MICROS eCommerce

MICROS eCommerce, a subsidiary of MICROS Systems, Inc., is dedicated to assisting the travel industry with exceeding their online marketing goals. Serving an extensive portfolio of clients worldwide, MICROS eCommerce combines its industry knowledge and e-business expertise to help clients maximize the online channel. MICROS eCommerce offers multi-language websites, a vast network of internationally based strategic linking partners, email and pay-per-click marketing campaigns tailored to all international markets, custom social media solutions, and websites optimized for major search engines around the world. www.microsecommerce.com.

About MICROS Systems, Inc.
MICROS Systems, Inc. provides enterprise applications for the hospitality and retail industries worldwide. Over 330,000 MICROS systems are currently installed in table and quick service restaurants, hotels, motels, casinos, leisure and entertainment, and retail operations in more than 180 countries, and on all seven continents. In addition, MICROS provides property management systems, central reservation and customer information solutions under the brand MICROS-Fidelio for more than 26,000 hotels worldwide, as well as point-of-sale, loss prevention, and cross-channel functionality through its MICROS-Retail division for more than 100,000 retail stores worldwide. MICROS stock is traded through NASDAQ under the symbol MCRS.

For more information on MICROS and its advanced information technology solutions for the hospitality industry, please contact Louise Casamento, Vice President of Marketing at (443) 285-8144 or (866) 287-4736. You can also visit the MICROS website at www.micros.com or send an email to info@micros.com.  Follow MICROS on Facebook, LinkedIn, YouTube, and the MICROS Blog.



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