OpenTravel Launches ‘Travel Traction’ for Startups

Education and networking to help new entrants in the travel industry

OpenTravel Alliance The OpenTravel Alliance (OpenTravel), the travel industry’s leading distribution specification/standards development organization, announces its first Travel Traction, an event to provide industry knowledge to startups and new entrants in travel.
“Because OpenTravel is a neutral and independent body, we constantly get questions on every conceivable topic about the travel industry, from startups, companies looking to break into the industry or individuals sizing up an opportunity,” says Valyn Perini, CEO of OpenTravel. “Travel Traction is our way of formalizing our responses and providing a forum for industry innovators and industry experts to come together and learn from each other.”
Sessions at Travel Traction include:

  • You’ve Built the Killer App… Now What?
  • So What Does it Take to Get Traction in This Industry?
  • Data and APIs – Where Do I Start?
  • Ask the Experts – An Open Forum for Q&A and Discussion
Registration is now open.  Click here for information and the full agenda.
Details on Travel Traction:
Date:                   Wednesday September 12, 2012
Time:                   1:00pm – 6:00pm, US PT, followed by Tnooz Appy Hour
Location:     Renaissance Las Vegas Hotel, 3400 Paradise Road, Las Vegas, NV
“We have a very specific objective for this event; it’s not a pitch conference or a hack or an investment event.  Travel Traction is all about industry education, and it’s a natural fit for OpenTravel,” says Stephen Joyce, CEO of Rezgo and chair of the OpenTravel board of directors.  “Because we serve all segments of the travel industry, we have broad insight into how distribution in the travel industry works, and it’s the right thing for us to do to create this forum and facilitate shared knowledge.”
Travel Traction has received great support from several forward-thinking companies in the travel industry, including Sabre, SITA, and VaultPad, and from Tnooz as its media partner.
“Travel is one of the most dynamic industries to work in; perhaps that’s why it attracts so many players who rarely leave.  For newcomers looking to enter the industry, Travel Traction is a great opportunity to get the low-down on who’s who in the industry, innovation opportunities, and challenges that face the industry,” says M. Sean Arena, Director of Online Travel and Emerging Business at Sabre.  “Sabre has a proven track record of leadership in providing innovative technology to the travel industry, pioneering online travel in the 1990’s and launching the world’s first B2B apps store for the travel industry last year.  We look forward to meeting leading and emerging businesses who will help drive continued innovation in the travel industry.”
About the OpenTravel Alliance
The OpenTravel Alliance is passionate about solving the problems inherent with connecting multiple systems within the complex travel distribution arena.
OpenTravel's mission is to engineer specifications that make data transmission flow smoothly throughout travel, tourism and hospitality. OpenTravel creates, expands and drives adoption of open universal data specifications, including but not limited to the use of XML, for the electronic exchange of business information among all sectors of the travel industry. 
With a diversified membership representing influential names in all sectors of the travel industry, OpenTravel is comprised of representatives from airlines, car rental firms, hotels, cruise lines, leisure suppliers, service providers, tour operators, travel agencies, and trade associations. Thousands of OpenTravel message structures are in use, carrying tens of millions of messages between trading partners every day.
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