Sales and Marketing

Digital Tourism Think Tank Launches

New platform for knowledge sharing and the exchange of best practice in digital tourism marketing.

Hotel News Resource CEOs, Marketing Managers and E-Marketing Managers from Destination Marketing Organisations (DMOs) around the world can now visit to the new platform and access a rich library of content on digital marketing practice.

The platform is part of a running programme of industry facing activities, offered as part of the Digital Tourism Think Tank, which includes feature interviews with leading industry figures, in-depth case studies, events, workshops and a digital tourism brand index. The initiative aims to provide a comprehensive knowledge resource for the tourism industry that responds to the unique needs of DMOs in branding and creating awareness of destinations in the digital landscape.

Founder of the Think Tank and former Executive Director of the European Travel Commission, Nick Hall, believes passionately in the need for such a platform. "Several years spent working with Europe's National Tourism Organisations highlighted the ongoing need to showcase innovation in digital and to connect tourism marketers through knowledge exchange”.

Yahoo! is committed to driving innovation in the digital marketing of tourism brands. Yahoo! will support the online and offline think tank programmes with campaign case studies, expert speakers and industry insights.   

The concept of the Think Tank is simple: knowledge sharing and best practice in digital, with DMOs working together to create a more innovative and competitive tourism industry.

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