Founded by 25-year hospitality and waterpark resort veteran, and former KeyLime Cove general manager, Dale McFarland, Veracity Hospitality was established to deliver a unique, customized management approach through strategic asset management and hands-on senior leadership and operations.
“Veracity Hospitality is positioned to focus on the day-to-day operations, with a strategic, long-term management mindset,” said Dale McFarland, Veracity Hospitality president and ceo. “I plan to deliver a unique and flexible operations platform which will lead to optimal results for the owners, the hardworking staff, and ultimately the thousands of families who choose KeyLime Cove each year.”
Veracity Hospitality was awarded the management contract by an appointed Advisory Board representing the interest of the 65 banks that make up the ownership group. They oversee asset performance, bridging the gap between the ownership, management and operation groups.
During Dale’s 5-year tenure as general manager for KeyLime Cove, he successfully led the property to become the #1 waterpark resort in the Chicago and Milwaukee marketplace. He has received numerous awards and recognitions, most notably: Best Indoor Water Park, by Aquatics international in 2011 and 2012; #1 Large Hotel for Families in the US and #2 Large Hotel for Families in the World by Trip Advisor’s 2012 Travelers Choice Awards. In April, Dale was honored with the esteemed 2012 State Leadership Award from the Illinois Hotel & Lodging Association at the American Hotel and Lodging Association convention in Washington D.C.
“Dale truly exemplifies leadership and is a very worthy recipient of our State Leadership Award,” said Marc Gordon president, IHLA. “His employees have won more regional and state Stars of the Industry awards from IHLA than any other property.”
Dale's extensive experience in waterpark resort and hotel management includes Great Wolf Lodge in Pocono Mountains, PA, where he managed one of the highest grossing indoor waterparks in the industry. Prior to that, he was the district manager of ARAMARK Corporation’s (Philadelphia, Pa.) largest account, Lake Powell Resorts & Marinas in Page, Ariz., and is also the former vice president of ARAMARK Parks West. Dale has also held various management level positions at several national branded franchise properties including Double Tree Hotels.
“KeyLime Cove is a remarkable property for many different reasons,” added Dale. “It should be no surprise that it requires a unique and progressive management approach.”
KeyLime Cove is an island-inspired family vacation destination less than an hour drive from Chicago and Milwaukee. As The Official Resort of Six Flags Great America, the year-round resort features 414 suites and staterooms and offers a complete family vacation without ever leaving the property. Created to be an American coastal experience just a short drive from home, the resort’s entertainment and amenities include a 65,000 square-foot, 82-degree tropical-themed waterpark, 8,000 square-foot arcade, multiple restaurants including D.W. Anderson’s Eatery and Ice Cream Parlor and The Crazy Toucan Margarita Grille with live entertainment, Paradise Mist Spa and 6,000 square feet of banquet and meeting space. An abundance of fun is found around every corner, including the uniquely themed interior, arts, crafts, interactive festivities, shops and street vendors.
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