Microtel Inn & Suites by Wyndham® - one of the world’s leading economy hotel chains and a part of Wyndham Hotel Group—today announced the launch of a new, enhanced hotel prototype, designed to elevate the brand’s overall consumer appeal while maintaining costs for franchisees.
Unveiled at the brand’s general session at Wyndham Hotel Group’s 2013 Global Conference in Las Vegas, the new prototype is a continuation of efforts to refine and elevate the brand since adding the 'by Wyndham' designation in early 2012.
“Since its inception, the Microtel name has been synonymous with quality, consistency and efficiency,” said Patrick Breen, Microtel Inn & Suites by Wyndham brand senior vice president. “This new prototype is an essential evolutionary step in maintaining that reputation, while positioning the brand to appeal to a broader base of consumers and developers.”
Among the changes introduced by the prototype: a more spacious and open lobby featuring a new front desk design, increased seating and communal work spaces; the addition of a Micro mart option, offering for-purchase snacks, light meals, soft drinks and sundries; a smartly designed flex room for meetings or additional breakfast seating: and a new, centrally located, walk-up business center.
In the guestroom, key changes include the availability of three new distinct color schemes; a new furniture package; a redesigned guest bathroom with contemporary vanities; and a new, more efficient wet-bar design in suites.
Exterior designs for the new prototype feature more subtle changes and maintain a look and feel consistent to that of existing Microtel properties. In doing so, current owners have the ability to seamlessly retrofit the new design to their existing hotel. The cost to build the newly enhanced prototype remains neutral to that of the previous
About Microtel Inn & Suites by Wyndham
Part of Wyndham Hotel Group, the Microtel Inn & Suites by Wyndham® brand is an award-winning chain of more than 300 economy hotels located throughout North America and the Philippines. Designed to provide guests with a better hotel stay, each hotel is newly constructed and offers an array of complimentary amenities including free Wi-Fi and continental breakfast. Other amenities available at most hotels include meeting and fitness centers, swimming pools and the opportunity to earn and redeem points through Wyndham Rewards®, the brand’s guest loyalty program. Travelers can join the free program at www.wyndhamrewards.com.
Each Microtel Inn & Suites by Wyndham hotel is independently owned and operated under franchise agreements with Microtel Inns & Suites Franchising, a subsidiary of Wyndham Hotel Group and parent company Wyndham Worldwide Corporation (NYSE: WYN). Reservations and information are available by visiting www.microtelinn.com.
Wyndham Hotel Group is the world’s largest hotel company with approximately 7,410 hotels and over 635,100 rooms in 67 countries under 15 hotel brands. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com.
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