Experiential Marketing

Dana Communications Energizes Retirement Community with Experiential Marketing

The Forest at Duke, one of the country’s preeminent retirement communities, has contracted with Dana Communications to provide a broad spectrum of marketing services.

Dana Communications Dana has completed a research phase for this Durham, North Carolina, community and launched a new creative theme: “The Forest, Your Place to Grow.” This upbeat message, reflected in the community’s print advertising, electronic media and website (www.ForestDuke.org), invites retirees seeking an active lifestyle to discover The Forest’ s stimulating opportunities. A new brochure is currently in production and will feature images captured in a recent photo shoot at The Forest’s scenic, 47-acre community.

The Forest at Duke - LogoThe Forest at Duke ranks among the country’s top university-affiliated retirement communities and neighbors Duke University and its world-renowned Medical Center. Located in North Carolina’s dynamic Triangle region, it offers residents all the conveniences of a small village, as well as close proximity to Durham’s excellent medical care, cultural events and international airport. The Forest is home to a diverse cross-section of more than 400 residents from 28 states.

Dana Communications has become one of the most sought-after lifestyle marketing agencies, specializing in creative brand strategy and both traditional and interactive advertising. Dana’s client roster also includes Murphy’s Medical Lodging, New Jersey Travel and Tourism, Kiawah Island Golf Resort, the Economic Development and Tourism Office of Spotsylvania County, VA, and Turning Stone Resort Casino.
For more than three decades, Dana has garnered industry awards and client acclaim for its creativity and successful strategies in experiential marketing. The company is based in Princeton, New Jersey, and maintains offices in New York City, North Carolina and Los Angeles. For additional information about Dana Communications, visit danacommunications.com or contact Bob Prewitt at bprewitt@danacommunications.com or 609.466.9187 x124.

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