Lodging Interactive and CoMMingle recently launched an "invitation only" LinkedIn Group to provide hoteliers with an interactive forum to discuss news and updates concerning social networks. The "Hospitality Social Media Marketing & Reputation Management" discussion group is a viable resource for hotel employees looking to engage in conversations about what is working or not working with their social media campaigns and capitalize on success secrets shared by their peers.
During the first month of its launch, LinkedIn attracted 4,500 users. As of October 2013, its following has grown to more than 259 million users. Available in 20 languages and reaching 200 countries, LinkedIn's goal is to increase its global business network to 3 billion. Lodging Interactive is a full-service digital marketing and social media engagement agency exclusively servicing the hospitality industry. CoMMingle works with hoteliers to grow and better manage their use of social media channels, provide reputation and consumer sentiment monitoring, and social search engine optimization.
"Hoteliers want to converse with their peers and discover what makes others' social media campaigns so attractive and interactive to consumers," said DJ Vallauri, Lodging Interactive founder and president. "As the world's largest business professional social media network, establishing a new LinkedIn Group is the ideal medium for us to reach out to those people in search of guidance and connect them with people who are eager to share their secrets to success. We truly believe that those who join the Hospitality Social Media Marketing & Reputation Management group via LinkedIn will find it to quickly become the No. 1 source for all things social media and reputation management."
This Hospitality Social Media Marketing & Reputation Management Group is moderated. It is managed by invitation only to avoid spamming and commercialism. Lodging Interactive and CoMMingle will not use the forum to sell its services to the group, nor will it allow others to do the same.
"The art of social media marketing and reputation management is simple; it's about people," said Rosella Virdo, Director of CoMMingle Social Media Marketing. "We created this group for discussions, information sharing, advice or just simply have a conversation on social media marketing and reputation management within the hospitality industry."
The Hospitality Social Media Marketing & Reputation Management Group had a soft launch in June, and an avid membership group has been forming. To join, simply click here, and then click "Join" in the upper right hand corner of the website.
For more information on outsourcing a hotel social media campaign to CoMMingle, call 877-291-4411 or visit www.commingle.me.
About Lodging Interactive
Lodging Interactive, headquartered in Parsippany, NJ, is a full-service digital marketing agency exclusively servicing the hospitality industry for more than a decade. The company provides a portfolio of effective hotel Internet marketing services to hundreds of hotels, resorts, ownership properties, spas and restaurants. Clients include branded hotels from nearly every major brand as well as prestigious, landmark independent hotels.
Through its CoMMingle Social Media Marketing Agency operating division, the company offers hospitality focused and fully managed outsourced hotel social media marketing customized solutions. Lodging Interactive has been recognized as a leader by the International Academy of Visual Arts, Interactive Media Awards, Web Marketing Association and Travel Weekly’s Magellan Awards. It is a proud supporter of the Hotel Sales & Marketing Association International (HSMAI) and is a Preferred Vendor for Best Western International. For more information please contact us at firstname.lastname@example.org or at 877-291-4411 ext 701. The company’s website is located at www.LodgingInteractive.com.
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