The Hospitality Sales & Marketing Association International (HSMAI) has recognized Vizergy – Digital Travel Marketing with a Silver Adrian Award for digital marketing excellence for its Valencia Group entry. Valencia Group’s collection of hotel properties have seen a 38:1 ROI and continued positive growth across their entire portfolio since partnering with Vizergy less than two years ago. The Adrian Awards, now in their 57th year, is the largest and most prestigious travel marketing competition on the globe.
“Our Valencia Group hotels have seen positive results from our partnership with Vizergy through our collaboration of online marketing strategies, which has supported our revenue growth across our brand,” said Wendy Norris, Corporate Director of Revenue and Ecommerce.
Valencia selected Vizergy to evaluate and improve their overall online branding and marketing efforts and design custom websites so that each of their unique properties can better engage and covert targeted travel shoppers.
Their competitive set was dominating the first search engine results page, and Valencia sought to take action to increase website traffic and improve search engine rankings. Vizergy took a deep strategic approach towards improving SEO for their portfolio, and now the properties have first place rankings on Google and Bing for 24 additional keywords by implementing new website copy, meta search descriptions, and improving link building.
Below is a sample of Valencia Group's data that supports how Vizergy's Account Management team uses data driven marketing strategies to produce results that pay big dividends:
- ROI = 38:1
- Almost 1,000,000 visits to all portfolio websites YTD
- Over 45% of website visits attributed to SEO and PPC advertising
- Almost $8,000,000 in revenue was generated YTD for all portfolio websites combined
- 18% of website visitors were delivered to the booking engine YTD
- 10% YOY increase in overall traffic to the corporate website
- Almost 20% of total traffic is on mobile devices
"Our clients make a marketing investment and commitment to Vizergy, and in turn we provide an online marketing plan and develop strategies with the ultimate goal of increasing website visitors and property direct online revenue," said Joe Hyman, Vizergy President and CEO. “We are honored that we continue to receive acknowledgment for our outstanding work and client results.”
This year’s contest attracted more than 1,200 entries from around the world, with entries judged by top executives from all sectors of the industry. On Feb. 24, 2014, HSMAI will pay tribute to Vizergy during the annual HSMAI Adrian Awards Gala, a black-tie affair attended by more than 1,000 hospitality, travel and tourism marketing executives at the New York Marriott Marquis.
In addition to commending Vizergy’s award-winning work, the Gala and dinner reception honors lifetime achievement in travel/hospitality marketing, as well as the “Top 25 Most Extraordinary Minds in Sales and Marketing” recipients for which Vizergy’s VP of Sales, Robert Arnold, has been nominated and selected this year. All winning entries will be accessible in the Adrian Awards Winners Gallery online following the gala at www.adrianawards.com.
About Valencia Group
Houston-based Valencia Group provides management, development, branding, and repositioning services for independent, full-service boutique hotels owned by the company, in addition to third parties. Recognized both nationally and internationally for their exceptional service and style, Valencia Group hotels fuse a crisp, globally-inspired modern design aesthetic with warm Mediterranean influences. All three of the Valencia Group hotels have earned coveted spots on the Condé Nast Traveler Gold List for 2013. This year is one of substantial growth for the company with the second Sorella-Hotel Sorella Country Club Plaza—which opened November 6, 2013 in Kansas City, Missouri and a new concept: Lone Star Court. A 21st century reinterpretation of the nostalgic motor court, Lone Star Court will premier in Austin at The Domain. For more information, please visit www.valenciagroup.com.
The Hospitality Sales and Marketing Association International (HSMAI) is committed to growing business for hotels and their partners, and is the industry’s leading advocate for intelligent, sustainable hotel revenue growth. The association provides hotel professionals & their partners with tools, insights, and expertise to fuel sales, inspire marketing, and optimize revenue through programs such as HSMAI’s MEET, Adrian Awards, and Revenue Optimization Conference. HSMAI is an individual membership organization comprising more than 7,000 members worldwide, with 40 chapters in the Americas Region. Connect with HSMAI at www.hsmai.org, www.facebook.com/hsmai, www.twitter.com/hsmai and www.youtube.com/hsmai1.
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more–with the ultimate goal of delivering maximum online revenue. The company uses data driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.
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