This year will be another growth year in the hotel online channel, with further explosion in meta search, mobile and tablet channels, and dramatic effects caused by Google’s Hummingbird algorithm update. We will witness the advent of dynamic price advertising and reservation recovery applications, as well as new online media retargeting and behavioral targeting opportunities. To promote good digital health in 2014, HeBS Digital is offering a complimentary digital health assessment of the hotel property and competitive pricing for its Responsive Website Design Packages (desktop + mobile + tablet) to enable hoteliers stay up to speed with all the recent industry changes and innovations.
Twenty-two percent of website visitors are reaching property websites through mobile devices and 11% come from tablets. It is imperative – now more than ever – that hoteliers serve the correct website content via the right platform in the right device channel while ensuring users enjoy a seamless browsing and booking experience.
In 2013, HeBS Digital worked hand-in-hand with its hotel clients to keep them up to date on the latest industry trends and to implement digital initiatives that allowed them to maximize revenue opportunities on the property website. The agency’s efforts amounted to 30 major industry awards for hotel desktop and mobile websites, multichannel marketing campaigns, meta search marketing campaigns, software programming, and interactive application design.
The complimentary digital health assessment allows the industry’s leading hotel digital technology and marketing firm to take the pulse on a property website and come up with unique strategies to boost revenue in 2014 across all screens: desktop, mobile and tablet.
“Taking the digital health assessment, coupled with revamping the property’s presence on the three screens (desktop + mobile + tablet), is the first step to aligning your property with digital technology and marketing innovations and maximizing revenue via the property website in the coming year,” said Max Starkov, President & CEO of HeBS Digital. “To ignore the explosion of innovative marketing opportunities such as meta search, behavioral targeting and retargeting or the hundreds of search engine algorithm changes that take place each year, as well as the proliferation of the mobile and tablet channels, would be incredibly detrimental to your property’s bottom line in 2014.”
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design and direct online channel consulting firm based in New York City (www.HeBSDigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 250 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
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