Market Report Canada

Canadian Hotel Occupancy Drops 1.7% to 44.5% For Week Ending 11 January 2014

Revenue per available room down also 2.0% to CAD$53.51

STR The Canadian hotel industry reported decreases in the three key performance metrics during the week of 5-11 January 2014, according to data from STR. 

In year-over-year comparisons, occupancy decreased 1.7 percent to 44.5 percent; average daily rate was down 0.4 percent to CAD$120.34; and revenue per available room decreased 2.0 percent to CAD$53.51. 

Among the provinces, Alberta and Nova Scotia reported the highest occupancy increases, both up 1.5 percent, to 52.0 percent and 39.7 percent, respectively. Most provinces reported decreases in occupancy. The steepest decline was experienced by Newfoundland and Labrador, where occupancy decreased 25.5 percent to 39.4 percent. 

Nova Scotia experienced the highest ADR increase, with a gain of 3.4 percent to CAD$110.67. Saskatchewan reported the largest decline in ADR; rate in the province fell 2.7 percent to CAD$127.60.  

Nova Scotia reported the highest RevPAR increase, up 5.0 percent to CAD$43.90. The steepest RevPAR declines were reported by Saskatchewan (-25.7 percent to CAD$59.84) and Newfoundland and Labrador (-23.9 percent to CAD$50.59). 

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STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and For more information, please visit

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