Market Report U.S. and Trivago Release Online ADR Statistics for January, US ADR Forecast to Decline 1.4% in 2014

U.S. online hotel room rates are up 4.2% from a year ago this January Hotel room rates in the top-25 most popular U.S. destinations are averaging $165.65 this January, up from $164.79 in December, according to trivago hotel price indices¹ (tHPI) released today. The U.S. online average daily rate (oADR), the industry’s best analytic for competitive pricing, currently ranges among the top-25 destinations from a high of $268 to a low of $109 this January.

Table - U.S. Analytics December 2013

On year-over-year basis, the U.S. average online ADR is up (+4.2%) in January from a year ago, better than the previous month's reading of (+2.7%). This January, trivago online room rates in New York are gaining (+6.8%) from last year to $268 a night, making the city the most expensive destination among the top-25 U.S. hotel markets.  Miami takes the second place in January with an online room rate of $235, after an increase of (+7.3%) from a year ago. In Boston, the online room rate in January is growing (+7.0%) from last year to $213 a night, ranking the city in the third place of the most expensive destinations in the United States.                                                                                                                                               

Table - Top 25 Most Popular U.S. DestinationsAt the bottom of the list, the three least expensive, or most affordable, cities to visit this January is Indianapolis with a trivago online ADR of $118 a night with a (+6.3%) change from a year ago; Salt Lake City with an online ADR of $117 with a (+0.9%) change; and lastly, San Antonio with an online ADR of $109 with a nil change from a year ago. With a median online ADR of $153 amongst the top-25 most popular U.S. destinations, Denver is the country's average affordable city to visit this January.

Moving from data to hotel-biz-analytics®, e−'s Smoothed Seasonally Adjusted (SSA)² U.S. average online room rate hit $179.53 in January.  On a month-over-month basis - the hoteliers' analytic for tracking changes of what's now vs. what's happened in comparison to twelve months ago - SSA online ADR this January is down (−0.5%) from the previous month, which is higher than December's monthly change of (−0.6%). Looking at the top-25 hotel destinations, the month-to-month percent change in January ranges from a high of (+3.2%) in Miami to a low of (−3.4%) in Phoenix. Amongst the top-25 destinations, the SSA online monthly room rate is growing in 11 cities; and is falling or staying flat in 14 cities.

The latest US Monthly Hotel Forecast predicts the US average online ADR to decline 1.4% in 2014 from the previous year," said Maria Sogard, CEO of e­ For a complimentary copy of the full US Monthly Hotel Forecast with two-year predictions of occupancy, ADR, RevPAR, online ADR and predictive analytics for investing in hotel properties, email us at with subject: US Hotel Forecast.

Looking at profitability, hoteliers' ultimate gauge for decision-making, profits per room are up (+1.0%) on a year-over-year basis in January, since U.S. trivago's average online room rate have gained (+4.2%) while e− national unit (per room) cost index is up (+3.1%). For U.S. hoteliers, year-over-year profit margins posted a reading of (+0.9%) in the previous month (December), compared to a mark of (+2.5%) a year ago (January 2013). Using trivago's online hotel room rates for the top-25 U.S. destinations and e−'s city-centric hotel unit (room) cost indices, year-over-year percent change in profits per room currently range from a high of (+9.2%) in Philadelphia to a low of (−8.1%) in Washington D.C. in January. Amongst the top-25 destinations, profits per room are up in 18 cities; they are down or are flat in 7 cities.

On tracking monthly the risk for business losses in providing services per room, the probability for U.S. hoteliers being in a negative profits (losses) phase of the industry's business cycle hit 65% in January, which is higher than December's reading of 48%. In the top-25 hotel destinations, the risk for hoteliers being in a period of losses per room in January ranging from a high of 100% in Chicago to a low of 1% in Miami. The probability of losses per room is above 50% in 14 cities; it is 50 or below in 11 cities. 

Graph - Performance of Orlando Hotel Market

For a Complimentary Full  Report of the US Hotel Monthly Forecast email:

About, an international economic research and consulting firm, offers forecasts of the economic environment using proprietary, real-time economic indicators to produce customized solutions for what’s next. e− collaborates with domestic and international clients and publications to provide timely economic content for use as predictive intelligence to strengthen its clients’ competitive advantage. For more information visit

About trivago

Founded in Düsseldorf in 2005 with operations in 39 countries, trivago is the world’s largest online hotel search site, comparing room rates from over 700,000 hotels on over 200 booking sites worldwide.  Each month, more than 45 million visitors use trivago’s unique online technology, which compares 5 billion hotel deals a day - more than a trillion a year - and saves them an average of 35% per booking.

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