Switzerland’s Sorell Hotels Group has signed its full portfolio to Pegasus Connect+. Sorell’s 17 individually and personally managed hotels in 10 Swiss cities are now available online, and in the global distribution systems (GDSs) under the “UI” chain code.
“Each of our hotels is situated in a prime Swiss location, and offers features distinct to that hotel and area,” said Matthias Ramer, operations manager of Sorell Hotels Group. “Pegasus Connect+ serves our hotels two ways. First, it provides distribution and reservation services to rival major brands that have more technology resources. Secondly, it groups our hotels with other similarly independent global hotels for buyers seeking a unique travel experience.”
With Pegasus Connect+, the full Sorell portfolio uses RVNG, the only central reservations system built to manage selling hotel rooms in the Internet age. Each of the seventeen hotels also leverages one seamless connection to the four GDSs, and more than 1,000 travel websites.
“Hotel groups like Sorell Hotels are perfectly positioned to realize the benefits Pegasus Connect+ delivers,” said Alexis Dobbelaere, senior vice president of global sales, Europe for Pegasus Solutions. “We combine affordable connectivity with a modern central reservations system. And, we work with Sorell’s team to ensure they are able to seize the real revenue opportunities available through Pegasus Connect+.”
About Pegasus Solutions
Pegasus Solutions is the single largest processor of electronic hotel transactions, delivering advanced and affordable connectivity and distribution solutions to nearly 100,000 hotels worldwide. Pegasus connects hotels to crucial sources of business, facilitating almost $16 billion for its clients annually. In addition to foundational global distribution system (GDS) access and online connectivity, Pegasus delivers online, social marketing and booking solutions through its Open Hospitality division, and powerful reservation tools to convert and capture bookings. As a trusted partner in generating guest room demand and sales, Pegasus also offers hotels actionable business intelligence through its PegasusView Market Performance reports to help hotels understand and respond to changing market conditions.
Pegasus has 18 offices in 10 countries, including regional hubs in Dallas, Frankfurt, London, Madrid, New York, Sao Paulo, Singapore and Scottsdale. For more information, visit www.pegs.com or www.openhospitality.com.
About Sorell Hotels
Sorell Hotels Switzerland comprises 17 individual city and holiday hotels of a 3 and 4 star standard in Zürich, Dübendorf, Aarau, Bern, St. Gallen, Bad Ragaz, Arosa, Schaffhausen and Winterthur. Each of the 17 houses is unique and has its own individual and special flair. The group has been in operation under the name of Sorell Hotels Switzerland since 2002. In the year 2013 a turnover of around CHF 57 million was achieved. Sorell Hotels Switzerland are part of the ZFV Group, a catering and hotel company, rich in tradition and active throughout the whole of Switzerland. The group employs approximately 2,500 employees. In the year 2013, the entire turnover amounted to over CHF 219 million.
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