Travel Intention Report

D. K. Shifflet Reports Shift in U.S. 2014 Spring Travel Intentions

While U.S. Residents travel more for leisure than for business, a surprising shift appears for the spring of 2014.

HTrends The number of U.S. Residents planning to travel this spring for business increased and the number of U.S. Residents planning to travel for leisure decreased according to a D.K. Shifflet & Associates national survey. This is the first time that business is up and leisure is down since DKSA started measuring year over year seasonal travel in 2012.

“It remains to be seen whether this is a trend or a one-time blip. Over the past several years, leisure outpaced business travel, so it is too soon to tell what this shift means,” notes Chris Klauda, Vice President at D.K. Shifflet & Associates.  “At least for now, we think this will translate into a nice, if unexpected, bump for business travel that will soften the potential decline in leisure travel.” 

Graph - U.S. Residents Planning Spring Travel

D. K. Shifflet & Associates has been producing quarterly travel intention reports to help marketers anticipate and plan for fluctuations in travel demand and spending since 2012. Summer 2014 intentions will be available in May, 2014.


Results based on a representative sample of the U.S. population (n=8419) interviewed in January 2014 by D.K. Shifflet & Associates Ltd. DKSA is located in McLean, VA and has, for the last 27 years, provided the Industry’s most complete consumer based travel data on U.S. residents and their travel worldwide. 

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Jim Caldwell

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