Meeting And Event Sales Tools

Knowland Launches Redesigned Customer Training Platform, Knowland University

Brand new appearance provides Knowland customers with a more user-friendly and intuitive way to learn about core topics in the events and meetings industry

The Knowland Group The Knowland Group, the largest data company in the global meeting and event industry, announced today the launch of its newly redesigned customer training platform, Knowland University. Knowland University is designed to be intuitive and easy to navigate and is a revolutionary tool for Knowland customers to hone their negotiation skills, expand their knowledge of cutting-edge sales techniques and learn about industry trends.

“The meetings and events industry is changing rapidly and we want to arm our customers with strategies to navigate the new environment successfully,” says Jim VanDevender, Knowland’s Chief Development Officer. “Knowland products were designed to provide valuable information to our customers and Knowland University now provides training on how to best use that information.”

In addition to the complimentary core product trainings, Knowland University now provides a more structured offering of classes dedicated to the art and science of meeting and event sales. Knowland customers can register for live online webinars focusing on several different overarching topics, including selling when other actors are involved, selling to certain market segments, general sales techniques, and more.


About The Knowland Group 

The Knowland Group is a proven innovator, developing intuitive data products and services that streamline and support event and group sales in the hospitality industry. Headquartered in Washington, D.C. in historic Chinatown, the Knowland Group serves more than 3,000 hotel clients and 25,000 users globally. Knowland is ranked as the 76th fastest growing software company in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. For more information, please visit Knowland’s website or call (410) 860-2270.

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