Market Report U.S. and Trivago Release Online ADR Statistics for March

U.S. online hotel room rates are up 11% from a year ago this March Hotel room rates in the top-25 most popular US destinations are averaging $189.04 this March, up from $172.6 in February, according to trivago hotel price indices¹ (tHPI) released today. The US online average daily rate (oADR), the industry’s best analytic for competitive pricing, currently ranges among the top-25 destinations from a high of $304 to a low of $119 this March.

Table - U.S. Hotel Analytics March 2014

On year-over-year basis, the US average online ADR is up (+11.0%) in March from a year ago, better than the previous month's reading of (+5.0%). This March, trivago online room rates in Washington D.C. are gaining (+18.8%) from last year to $304 a night, making the city the most expensive destination among the top-25 US hotel markets.  New York takes the second place in March with an online room rate of $300, after a drop of (−3.5%) from a year ago. In Boston, the online room rate in March is growing (+14.8%) from last year to $263 a night, ranking the city in the third place of the most expensive destinations in the United States.

Table - U.S. Top 25 DestinationsAt the bottom of the list, the three least expensive, or most affordable, cities to visit this March is San Antonio with a trivago online ADR of $137 a night posting a (+10.5%) change from a year ago; Indianapolis hits an online ADR of $122 with a (+11.9%) change; and lastly, Salt Lake City averages an online ADR of $119 with a nil change from a year ago. With a median online ADR of $163 amongst the top-25 most popular US destinations, San Jose is the country's average affordable city to visit this March.

Moving from data to hotel-biz-analytics®, e−'s Smoothed Seasonally Adjusted (SSA)² US average online room rate hit $185.27 in March.  On a month-over-month basis - the hoteliers' analytic for tracking changes of what's now vs. what's happened in comparison to twelve months ago - SSA online ADR this March is up (+0.9%) from the previous month, which is higher than February's monthly change of (+0.7%). Looking at the top-25 hotel destinations, the month-to-month percent change in March ranges from a high of (+4.4%) in Phoenix to a low of (−2.1%) in San Diego. Amongst the top-25 destinations, the SSA online monthly room rate is growing in 16 cities; and is falling or staying flat in 9 cities.

"The latest US Monthly Hotel Forecast predicts the US average online ADR to increase 2.2% in 2015," said Maria Sogard, CEO of e­ For a complimentary copy of the full US Monthly Hotel Forecast with two-year predictions of occupancy, ADR, RevPAR, online ADR and predictive analytics for investing in hotel properties, email us at with subject: US Hotel Forecast.

Looking at profitability, hoteliers' ultimate gauge for decision-making, profits per room are up (+8.5%) on a year-over-year basis in March, since US trivago's average online room rate have gained (+11.0%) while e− national unit (per room) cost index is up (+2.2%). For US hoteliers, year-over-year profit margins posted a reading of (+2.3%) in the previous month (February), compared to a mark of (−2.8%) a year ago (March 2013). Using trivago's online hotel room rates for the top-25 US destinations and e−'s city-centric hotel unit (room) cost indices, year-over-year percent change in profits per room currently range from a high of (+31.2%) in Las Vegas to a low of (−7.9%) in Philadelphia in March. Amongst the top-25 destinations, profits per room are up in 21 cities; they are down or are flat in 4 cities.

On tracking monthly the risk for business losses in providing services per room, the probability for US hoteliers being in a negative profits (losses) phase of the industry's business cycle hit 16% in March, which is lower than February's reading of 22%. In the top-25 hotel destinations, the risk for hoteliers being in a period of losses per room in March ranging from a high of 100% in Philadelphia to a low of 1% in Phoenix. The probability of losses per room is above 50% in 10 cities; it is 50 or below in 15 cities.

Graph - Orlando Hotel Market Perfromance


Founded in Durham, NH in 1994, is a predictive intelligence consulting firm offering to clients customized solutions for what’s next. For over 15 years, its hotel insights division has focused on hotel predictive analytics and forecasting products for the top destinations around the world to enhance its clients competitive advantage and improve their bottom line.

About trivago

Founded in Düsseldorf in 2005 with operations in 39 countries, trivago is the world’s largest online hotel search site, comparing room rates from over 700,000 hotels on over 200 booking sites worldwide.  Each month, more than 45 million visitors use trivago’s unique online technology, which compares 5 billion hotel deals a day - more than a trillion a year - and saves them an average of 35% per booking.  Visit online             

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