Hotel Stock Performance

U.S. Hotel Stocks Up 5.5% for February 2014

The Baird/STR Hotel Stock Index reported a 5.5% increase to 3,249 in February. The index ended 2013 at 3,177.

STR The Baird/STR Hotel Stock Index reported a 5.5-percent increase to 3,249 in February. The index ended 2013 at 3,177.

Robert W. Baird and Co. and STR partnered to create the Baird/STR Hotel Stock Index, the first widely available U.S. hotel stock index in the hotel industry. The index combines Baird's financial markets expertise, the data processing of STR and the up-to-the-minute distribution capabilities of Hotel News Now, the industry's leading hotel news website.

The Baird/STR Hotel Stock Index outperformed both the MSCI REIT (RMZ) (+4.6 percent) and the S&P 500 (+4.3 percent) during February.

"Hotel stocks had a better month after a slow start to the year," said Randy Smith, co-founder and chairman of STR. "Hotel performance continues to hold steady. We are predicting fundamentals will continue to stay positive this year, though the growth will become more moderate than we've seen recently."

"Hotel stocks bounced back in February as emerging market fears subsided and investors focused on earnings reports and companies' 2014 outlooks," said David Loeb, senior hotel research analyst and managing director at Baird. "Despite the inclement weather year to date that has had a negative impact on performance, hotel fundamentals remain sound and there is favorable momentum heading into the seasonally stronger spring quarter, which has investors optimistic and hotel stocks at or near cycle highs." 

About the Baird/STR Hotel Stock Index

The Baird/STR Hotel Stock Index was set to equal 1000 on 1 January 2000, as its starting point.

The current companies that comprise the Baird/STR Hotel Stock Index: Ashford Hospitality Trust, Choice Hotels International, DiamondRock Hospitality, FelCor Lodging Trust, Hersha Hospitality Trust, Hospitality Properties Trust, Host Hotels & Resorts, Hyatt Hotels, InterContinental Hotels Group, LaSalle Hotel Properties, Marriott International, Orient-Express Hotels, Starwood Hotels & Resorts Worldwide, Sunstone Hotel Investors and Wyndham Worldwide.

About STR

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC Associates, STR Analytics, and For more information, please visit

Logos, product and company names mentioned are the property of their respective owners.