Market Report Canada

Canadian Hotel Occupancy Drops 1.0% to 60.2% For Week Ending 15 March 2014

Revenue per available room decreases 0.9% to CAD$75.51

STR The Canadian hotel industry reported mixed results in the three key performance metrics during the week of 9-15 March 2014, according to data from STR.

In year-over-year comparisons, occupancy fell 1.0 percent to 60.2 percent; average daily rate was up 0.1 percent to CAD$125.43; and revenue per available room decreased 0.9 percent to CAD$75.51.

The majority of provinces experienced occupancy decreases, the largest of which was reported by Newfoundland and Labrador (-10.4 percent to 60.0 percent). The highest occupancy increase was reported by New Brunswick, up 7.1 percent to 55.6 percent.

Newfoundland and Labrador (+2.2 percent to CAD$132.61) was the only province to achieve ADR growth of more than 1.0 percent. Most provinces reported flat ADR, and Prince Edward Island experienced the steepest decline (-3.1 percent to CAD$85.24).

Flat ADR meant occupancy was the primary driver of RevPAR in Canada this week. The highest RevPAR increase was reported by New Brunswick, up 6.5 percent to CAD$61.39. The steepest decline was experienced by Quebec, down 7.6 percent to CAD$78.18. 

About STR

STR provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering North America, Mexico and Caribbean. STR provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR founded the STR family of companies and is proudly associated with STR Global, RRC and For more information, please visit

Logos, product and company names mentioned are the property of their respective owners.