Davidson Hotels & Resorts announced that it has appointed Edie Bates to the newly created position of vice president, brand performance. In her new role, Bates will be responsible for supporting the property teams and partnering with the company’s regional/corporate teams to enhance Guest Satisfaction Scores (GSS) and Quality Assurance (QA) results.
“With over 30 years of hospitality experience, Edie will help lead our team as we solidify our ‘best-in-class’ status with all of our brand partners,” said John Belden, Davidson’s president and CEO. “Having performed in similar capacities at a number of international hospitality companies, Edie's experience will prove invaluable as we strive to reach our own, internal goals.”
Prior to joining Davidson, Bates held several positions with Interstate Hotels & Resorts, culminating in vice president, brand assurance and room operations. In that role, she held multi-brand responsibility for standards and quality assurance compliance, guest satisfaction performance, and room operations for more than 380 hotels. She also coordinated numerous domestic and international hotel openings for Interstate.
Previously, she held several property and corporate positions with Residence Inn by Marriott, including general manager of the Residence Inn Atlanta Downtown and regional director of quality assurance for the southeast region. Bates has served on two Marriott franchise advisory committees, GSS/Social Media Redesign and Lodging Quality Assurance reinvention, and has been a member of the Residence Inn System Standards Committee since 2005. She also was the co-host of the Residence Inn General Manager’s conferences from 2007 to 2011.
“Davidson already has one of the strongest reputations in the hospitality industry, and I look forward to applying my background working with virtually every brand to help them achieve their next level of growth,” said Bates.
Davidson Hotels & Resorts is an award-winning, full-service hotel management company that provides management, development/renovation, acquisition, consulting and accounting expertise for the hospitality industry. The company has amassed one of the purest full-service hotel portfolios in the industry, ranging from the upper-upscale to near-luxury segments; encompassing 45 upscale, full-service independent and branded hotels with more than 13,400 rooms across the United States, including such affiliations as Hyatt, Marriott, Renaissance, Courtyard by Marriott, Hilton, DoubleTree by Hilton, Embassy Suites, Hilton Garden Inn, Sheraton, Westin, and Radisson.
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