Market Report London

Positive Results for London Hotels for April 2014

London hoteliers report a 1.6% increase in occupancy to 83.7%

STR Global STR Global’s preliminary April data for London indicate positive growth in all key performance indicators.

Based on daily data from April, London reported:

  • increases in supply (1.3 percent) and demand (3.0 percent);
  • a 1.6-percent increase in occupancy to 83.7 percent;
  • a 5.3-percent increase in average daily rate to GBP136.70; and
  • a 7.0-percent rise in revenue per available room to GBP114.45.
“London continued to post record levels in the three performance measures of any April since 1993, when STR Global began collecting data for the capital”, said Elizabeth Winkle, managing director of STR Global. “ADR remained the driving force behind positive RevPAR performance since September 2013, while occupancy levels in excess of 80% have been achieved for the second month in a row”.

STR Global will release April 2014 results in two weeks. The May edition of the STR Global Hotel Market Forecast will be available by the end of this month.

About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and Hotel News Now. For more information, please visit

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