California Travel Summit

'Dream BIG' with Caroline Beteta, CEO of Visit California, Plus Nine Other National Speakers at the 2014 California Travel Summit

32nd Annual event set to take place June 23-25, 2014 at the Hilton Los Angeles/Universal City

California Travel Association The California Travel Association (CalTravel) is pleased to announce an exciting lineup of speakers scheduled to present at the 32nd annual California Travel Summit, taking place June 23-25, 2014 at the Hilton Los Angeles/Universal City. The featured speakers will headline three days of world-class inspirational workshops, breakouts, networking opportunities and an expanded vendor marketplace.  

This year’s keynote speakers include: 

  • Caroline Beteta, President and CEO, Visit California; Board Member, Brand USA; Director of Tourism, Governor’s Office of Business and Economic Development Her presentation “Dream Big” will focus on Visit California’s newest brand platform and discuss how big ideas are helping California maintain its position in an increasingly competitive global travel environment. See more at

  • Chris Epting, Author of 20 pop culture/travel books, AOL Music contributor, newspaper columnist, and lecturer “Finding California—How Little Places Can Mean Big Business”  Learn how and why hidden local landmarks have the power to attract even more visitors, as well as extending trips in your area. They are there. You just have to know how to find them.
  • Dr. Robert Gonzalez, Master Educator, Chiropractor, and Entrepreneur, The Chopra Center for WellBeing “Living With Purpose And Passion” Dr. Gonzalez is a nationally recognized, highly engaging educator with a true passion for helping others experience total health and wellbeing in all areas of their lives. With an emphasis on cultivating experiences of a lifetime, this general session will explore how stress reduction, community building, and living with purpose and passion are quickly becoming the cornerstone of how we travel and how we live.
  • John Lambeth, President, Civitas Advisors, Inc. “TBID/TID Forum: Pre-Conference Session” Thanks to last year’s success, the Tourism Business Improvement District (TBID/TID) Forum is back. This year Civitas will facilitate a special presentation and interactive workshop that will cover a range of topics including an update on Prop 26, recent TBID success stories, and innovative ways to increase your funding streams and manage your budget. Based on feedback from last year’s post-forum survey, we will also be discussing how to report stronger success metrics.
  • Gary Oster, Executive Vice President, Member Services, U.S. Travel Association “Travel Effect—Day-Off Deficit” New research proves that Americans are leaving hundreds of millions of days of earned leave on the table and it’s taking a heavy toll on our economy, workplace productivity, our health, and our family life. We call this “The Day-Off Deficit.” Through the Travel Effect initiative, we are speaking up about this national problem — and uncovering the benefits that taking time off can deliver.  
  • David Sheatsley, President, David Sheatsley + Partners “So Much For The “Dip”: Time To Re-Define” What Great Recession? Oh, that period not so long ago when everything tanked and graphs showed nothing but severe declines. Finally good news! We’ve made it and it’s now time to assess the changes in domestic and international travel. The numbers are up, but the traveler mindset has changed. During this session, we’ll review where we are now, where we’re headed, and what we need to focus on for 2014 and beyond. The forecasts look good, so let’s hope for no more “dips.”
  • J. Walker Smith, Executive Chairman of The Futures Company, a market-proven, award-winning marketing strategy consultancy that is part of the Kantar Group of WPP  “The Future Unfolding: What Consumers Want And What It Means For Travel”
The marketplace at hand is pivoting toward passive digital technologies that will put more power into the hands of consumers. This means new business models for engaging with consumers, in the context of an economy squeezing the middle class and demographics transforming generations and ethnicity. A surfeit of possibilities are emerging, and in this presentation J. Walker Smith will offer a high-level view of the strategic opportunities in travel to better connect with consumers.
  • Eric Weiss, President, Service Arts, Inc., a hospitality consulting company “Service Epiphanies”  Excellent service is the distinguishing factor of all business. “Good” service is no longer good enough. With many companies offering the same or similar products, the manner in which they are “delivered” becomes either memorable, forgettable, or, in some cases, awful. Ultimately, the foundation of service excellence rests on the singular component of caring. We all know when it exists and when it doesn’t. Whether it’s serving one’s guests, one’s family, one’s friends or one’s country, the service element is paramount. 
Other highlights of the 32nd annual California Travel Summit include workshops and information on latest trends in the global marketplace, social media, event development, legislation affecting businesses, and ideas changing the travel industry world wide, as well as leadership, social media, film/TV, and business development. There are also panel presentations plus eight breakout sessions, including a special tourism business improvement district/TID Forum. For more information about the conference please visit

About CalTravel
CalTravel is the unified voice for the California travel industry’s political concerns. By advocating directly to the state legislature, the Governor’s office, local and federal officials, businesses, and the public, CalTravel addresses issues that affect the state’s tourism industry. CalTravel also aggressively seeks to ensure continued funding for Visit California. For more information upcoming CalTravel networking opportunities and events, please visit

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