Red Roof Inn is aiming to reinvent the economy lodging sector by listening to customers who continue to say they want an enhanced experience at a value price. The brand is improving upon its successful NextGen® renovation program (NextGen properties are experiencing double digit sales growth year over year) with Red Roof PLUS+®, an upgraded offering promising guests the brand is “Adding More Wow To Your Stay!™”. Understanding that today’s travelers desire more for less, Red Roof has perfected the formula and the brand’s bookings are benefiting. A CEO who is obsessed with listening and responding to customer feedback, coupled with committed follow through and execution at the hotel level, has catapulted Red Roof to another realm of guest satisfaction, culminating in the launch of Red Roof PLUS+.
With Red Roof PLUS+, guests in Long Island, New York and Meadowlands, New Jersey can expect a new Premium room type, welcoming red canopies at select properties that project the brand’s signature color, enhanced LED lighting, attractive landscaping and outside signage that say it’s a Red Roof PLUS+ property. The Red Roof new Premium room includes all the modern and sleek amenities of the NextGen renovation and will also include a complimentary welcome snack box which contains bottled water, popcorn, orange juice, trail mix and two Nature Valley® granola bars as well as in-room coffee/tea, an iron and ironing board, mini-fridge and microwave. Guests will also enjoy enhanced in-room communication and an additional pillow for improved guest comfort.
A premium experience at a value price, it’s a combination Red Roof knows will attract new customers and please franchisees. Red Roof franchisees have been integral to the brand’s year-over-year growth and the new Red Roof PLUS+ program offers enhancements proven to drive business. Whether it is an entrepreneur interested in investing in a first Red Roof or current franchisees upgrading their properties, Red Roof PLUS+ is a brand enhancement that competes with the midscale sector and is the natural next step to building business.
“At Red Roof we continually listen to our customers and our franchisees in order to evolve the brand. Red Roof PLUS+ is a game changer for Red Roof, giving current customers new reasons to revisit and remain loyal; new customers reason to foster trial, and offers our franchisees new avenues of expansion as the brand embraces a whole new look and feel,” says Andrew Alexander, President, Red Roof. “This is a business and consumer win-win. We are reinventing the economy lodging experience with Red Roof PLUS+.”
All Red Roof properties will continue to offer guests a high quality, clean, and comfortable experience, while consistent standards allow Red Roof PLUS+ properties to deliver the highest level of comfort, style and service to guests. Red Roof PLUS+ will also offer guests a designated customer resolution hotline, called NextLine™, to address customer feedback.
The brand will roll out approximately 30 Red Roof PLUS+ properties in early 2014 including locations in Long Island, New York and Meadowlands, New Jersey, making travel easy with upgraded amenities both inside and out. In total, New York and New Jersey combined boast a total of 24 Red Roof properties, all pet-friendly with deals and discounts chain-wide.
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