Wyndham Hotel Group, the world’s largest hotel company with approximately 7,500 hotels and part of Wyndham Worldwide Corporation (NYSE: WYN), today announced that it has officially launched a new Turkish-language website to support its rapid expansion in the market.
The Hotel Group is the largest hotel company in Turkey based on the number of open and operating hotels. Currently, it has 30 properties in the country under the Wyndham Hotels and Resorts (four hotels), TRYP by Wyndham (two hotels) and Ramada (24 hotels) brands.
Hotels across all three brands are now bookable on a single, state-of-the-art Turkish-language website, www.wyndhamhotelgroup.com.tr. The launch of the platform, which includes content and promotions for Turkish-speaking markets, is part of Wyndham Hotel Group’s overall strategy to drive more bookings directly through proprietary online distribution channels.
“I’m thrilled that as the market leader in Turkey, we are able to support our brands and provide direct access to guests in-language,” said Rui Barros, Wyndham Hotel Group’s senior vice president and managing director, Europe, Middle East, Africa and Indian Ocean. “Our new Turkish website will enable us to better serve the growing number of travellers in the market as well as help us deliver more bookings to our hotels at the highest rates and the lowest cost of distribution.”
Guests staying at any of the hotels in Turkey who are members of Wyndham Rewards®, the free-to-join guest loyalty programme of Wyndham Hotel Group, will be able to earn valuable points, which may be redeemed for a wide variety of reward options including free hotel stays, air travel, gift cards for leading retailers and more. Information is available at www.wyndhamrewards.com.
About Wyndham Hotel Group
Wyndham Hotel Group, part of the Wyndham Worldwide (NYSE:WYN) family of companies, is the world’s largest hotel company with approximately 7,500 hotels and 646,900 rooms in 69 countries under the hotel brands: Wyndham Hotels and Resorts®, Ramada®, Days Inn®, Super 8®, Wingate by Wyndham®, Baymont Inn & Suites®, Microtel Inn & Suites® by Wyndham, Hawthorn Suites by Wyndham®, TRYP by Wyndham®, Howard Johnson®, Travelodge® and Knights Inn®. In addition, the company has licence agreements to franchise the Planet Hollywood Hotels brand and provide management services globally.
All hotels are independently owned and operated excluding certain Wyndham, Hawthorn Suites by Wyndham and TRYP by Wyndham hotels, as well as certain Ramada, Days Inn and Super 8 hotels outside of the U.S., which may be managed by one of the affiliates of Wyndham Hotel Group.
Wyndham Rewards, the guest loyalty programme of Wyndham Hotel Group, is the world’s largest hotel loyalty programme as measured by number of participating hotels. It offers over 8.8 million active members the chance to earn and redeem points for stays at over 7,000 hotels throughout more than 50 countries worldwide.
In addition to free stays, members may redeem their points for hundreds of reward options. For more information, visit www.wyndhamrewards.com.
Wyndham Hotel Group is based in Parsippany, New Jersey, U.S. Additional information is available at www.wyndhamworldwide.com. For more information about hotel franchising opportunities visit www.whgdevelopment.com or email development.EMEA@wyn.com.
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