The UNWTO/WTTC Open Letter calls on heads of state and government around the world to acknowledge tourism's key role in delivering more sustained and balanced growth and prioritize the sector higher in national policies in order to maximize its potential.
In a private meeting, Ms. Bachelet received the letter from UNWTO Secretary-General, Taleb Rifai, and the President & CEO of the World Travel and Tourism Council (WTTC), David Scowsill.
On behalf of the Government of Chile, the Minister of Economy, Luis Felipe Céspedes, stated that "the Open Letter poses great challenges for Chile. I want to underscore that this government is committed to promote tourism as a strategic pillar, not just because it represents 3.48% of our GDP, but also because it is essential in building our national and territorial identity".
Tourism in Chile accounts for 280.000 direct jobs, 3.5% of all exports and 25% of service exports of the country. The recently launched economic programme 'Chile de todos.' (Chile belongs to all) includes tourism as one of the pillars of economic development for the country stressing the capacity of the sector to promote community development, generate multiplier effects in other economic sectors, advance cultural dialogue and protect natural resources.
"I am very happy to see the Chilean government's strong support to the tourism sector, and I am confident that Ms. Bachelet's leadership will further reinforce Chile's competitiveness and already remarkable tourism offer", said Mr Rifai, adding "I am especially glad to see the priority awarded to tourism and culture, an area identified as a key priority of UNWTO, and we remain at the disposal of Chile to support this important agenda".
Mr Scowsill said: "The Chilean Government's commitment - through this letter - to promoting Travel & Tourism to the world community as a means of sustainable development comes at a critical time. Travel & Tourism is a major contributor to economic growth, to trade, to job creation, to diversification of the economy and to social well-being in Chile. It is vital that the Travel & Tourism industry in Chile gets the right support and investment at government level and from regulatory bodies to allow the Industry to continue to thrive. Chile has already implemented progressive policies to maximize the growth of Travel & Tourism; for example, introducing open skies agreements and privatizing LAN. But there is still more that can be done. I urge the public and private sectors to work together to create jobs and drive economic growth."
The third most visited destination in South America, Chile welcomed 3.6 million international tourists in 2013. Between 2000 and 2013, the number of international tourist arrivals grew by over 100%, while international tourism receipts grew from US$ 819 million to US$ 2 billion, an increase of nearly 180%, in the same period.
Logos, product and company names mentioned are the property of their respective owners.