Although the Vizergy Hotel Web Management Platform was released several months ago, it has already evolved significantly. There is now nothing on the market that matches the completeness and depth that it delivers. With one login and an intuitive, customizable interface, hotel marketers can manage their entire direct online presence. Watch this video to learn more about the platform, and sign up for a detailed demo to see how it can serve the unique needs of your property or management company.
“We’ve utilized Vizergy’s Hotel Web Management Platformsince its inception,” said Bill Green, Director of Ecommerce Marketing for Pillar Hotels and Resorts. “As a management company with a diverse portfolio of over 200 hotels, it’s imperative that we have a flexible, portable and scalable solution to oversee our online marketing efforts. Having all of our efforts housed in one area has proved invaluable. It saves us time both at the Pillar corporate level and at the property level and has allowed us to recognize opportunities to improve our return.”
Here are some of the recently enhanced platform components that help properties measure, control, manage and grow their online marketing:
- Performance Reporting Powered by Adobe Analytics – the most advanced analytics program provides dashboards with performance stats, trends, ROI numbers, cross-channel marketing attribution and more for all direct channels (SEO, PPC, display advertising, meta search, email, social media), so that Vizergy’s team can help you can make intelligent marketing decisions.
- Third Party Data Integration – historical CRS data by distribution channel (OTA, GDS, call center, property direct), STAR report data and more can be uploaded into the platform, enabling you to see the complete picture and benchmark against previous years and/or your comp set.
- Interactive Marketing Planner – a custom calendar enables you to plan content and creative updates, manage your digital ad spend per channel in relation to your occupancy forecast and schedule actions, so that Vizergy’s Client Marketing Services team and your staff are on the same page.
- Personalization and Behavioral Marketing – this dynamic, data driven solution uses the most sophisticated website and email personalization technology. It leverages guest and travel shopper knowledge and behavior to take personalization beyond segments, serve custom, one-to-one website content across all screens and send engaging, personalized emails. The right content + right place + right time x higher conversion = more revenue.
- Proprietary Content Management System (CMS) – the CMS, which includes custom website widgets designed specifically for hotels and resorts, makes it quick and easy for properties to change their website content across PCs, laptops, tablets and smartphones.
- Social Media and Reputation Monitoring – real-time notifications tell you who, what, where, when and why regarding social media, so that you can promptly respond to travel shoppers and guests.
The Hotel Web Management Platform works seamlessly for independents, brands and hotel management companies. Individual property reporting and multi-property rollup reporting are available, and clients can benchmark against similar types of properties, properties in the same geographic area and similar hotels within their portfolios.
“Having one comprehensive digital dashboard to manage our online marketing presence for multiple properties and across multiple channels is very powerful. The portfolio level analytics, reporting, and benchmarking empower our teams with actionable data to ensure our properties are maximizing their online revenue,” said Wendy Norris, Corporate Director of Revenue and e-commerce for the Valencia Group. “We chose Vizergy’s multi-property platform for our entire portfolio of properties, as it meets all of our Internet marketing needs, and delivers the ability to make smarter strategic decisions.”
Vizergy is an award-winning digital travel marketing company that empowers hoteliers to know more, do more and achieve more–with the ultimate goal of delivering maximum online revenue. The company uses data-driven decisions to provide strategic guidance in the evolving world of online marketing. Online marketing services include search engine optimization, pay-per-click and display advertising, local marketing, website and mobile website design and development, reservation software and advanced analytics. Since 1998, Vizergy has propelled thousands of branded and independent hotels, resorts and hotel management companies to success.
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