Meeting And Event Sales Tools

'Here We Go Again...' Why So Many Hotel Companies Return to Knowland

Virtually every company to leave Knowland in the last 3 years has returned

The Knowland Group “Here we go again…lol. Glad you guys are back!” said one returning client this week. Over the last several years The Knowland Group, the largest data and service provider in the global meeting and event industry, has seen an influx of blue chip hotel companies return to its hospitality data services after trying out competitive services. Virtually every single company to try the competition has returned to Knowland within a year after realizing that Knowland products drive greater revenue growth.

These companies primarily cite a sales & catering integration and price as the driving forces for leaving originally. But after experiencing the competitor’s product first hand, they realized it actually made their existing prospecting processes more complicated. Many also expressed that “you’re getting what you pay for” with the competition and didn’t feel as if they were getting accurate or timely data.

“We are never surprised when we hear that hotel companies want to return to Knowland ,” said Mike McKean, Founder & CEO of The Knowland Group. “There have been at least a dozen companies that have returned to Knowland since 2012 after trying competing services. At the end of the day, the quality and quantity of data we create and the processes we use to generate that data are unparalleled.”

Knowland has considerable infrastructure dedicated to performance and data management, making Knowland’s data the freshest, most accurate, and richest in the industry. Knowland’s services are designed to bring high-quality, actionable data to all levels of hotel sales, with the ultimate goal of driving new business opportunities and increasing revenue through high quality leads. Readers and Insight offer the widest coverage of data in the meetings and events industry, with over 7 million recorded events and half a million tracked organizations in the Knowland database.

The degree of effort and commitment put into verifying data sets Knowland apart from competitors, and hotel companies have consistently recognized this as soon as they no longer have access to it. One property recognized that “with Knowland, you’ve got 10 years of history in a market. Because there’s such a wide range of data, and years of data, all the accounts are correct.” In fact, some of the largest hotel companies have discovered that it’s truly costly to their long-term return on investment to turn their backs on such high quality data.


About The Knowland Group

The Knowland Group is a proven innovator, developing intuitive data products and services that streamline and support event and group sales in the hospitality industry. Headquartered in Washington, D.C. in historic Chinatown, the Knowland Group serves more than 4,000 hotel clients and 50,000 users globally. Knowland is ranked as the 76th fastest growing software company in North America by Deloitte and the second fastest growing private company in the travel industry for both 2009 and 2010 by Inc. Magazine. 

For more information, please visit Knowland’s website or call (410) 860-2270.

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