Market Report London

Mixed Results for London Hotels for June 2014

London hoteliers report a 1.8% drop in occupancy for June 2014

STR Global STR Global’s preliminary June data for London indicate mixed hotel performance.

Based on daily data from June, London reported:

  • increases in supply (2.4 percent) and demand (0.5 percent);
  • a 1.8-percent decline in occupancy to 87.7 percent;
  • a 1.5-percent increase in average daily rate to GBP161.80; and
  • a 0.4-percent decrease in revenue per available room to GBP141.87.
“The increase in supply picked up notably for London in June, posting the fastest growth rate in this measure since July 2013”, said Elizabeth Winkle, managing director of STR Global. “Demand remained relatively flat for the month compared to last year, while ADR continued to grow, posting the highest levels of any June since 1994”. 

STR Global will release June 2014 results in two weeks. The May edition of the STR Global Hotel Market Forecast is now available.

About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and Hotel News Now. For more information, please visit

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