Market Report London

Mixed Results for London Hotels for July 2014

London hoteliers report a 1.9% drop in occupancy for July

STR Global STR Global’s preliminary July data for London indicate mixed hotel performance. 

Based on daily data from July, London reported:

  • increases in supply (+2.7 percent) and demand (+0.8 percent);
  • a 1.9-percent decline in occupancy to 86.0 percent;
  • a 0.9-percent increase in average daily rate to GBP145.22; and
  • a 1.0-percent decrease in revenue per available room to GBP124.94. 
“London reported declines in RevPAR performance for the third month in a row, impacted by increased supply and the fasting month Ramadan as guests from the Middle East were absent from the capital”, said Elizabeth Winkle, managing director of STR Global. “Although occupancy declined, the British capital achieved levels above 85 percent in this measure for the second year in a row, and the biennial Farnborough Air Show helped drive rates for the month”.  

STR Global will release July 2014 results in two weeks. The August edition of the STR Global Hotel Market Forecast will be available by the end of the month.

About STR Global:

STR Global provides clients-including hotel operators, developers, financiers, analysts and suppliers to the hotel industry-access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, segmentation data, forecasts, annual profitability, pipeline and census information. Hotel operators can join the surveys on a complimentary basis and benefit from free industry data. STR Global is part of the STR family of companies and is proudly associated with STR, RRC Associates, STR Analytics and Hotel News Now. For more information, please visit

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