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360° Review Management Solution
'Review Analytics' is a reliable 360° review management solution for hotel online reputation management. It manages online reviews and provides hoteliers with essential statistics without intensive time investment.
Barely any other industry is likewise affected by the impact of Reputation Management as the hospitality industry. People all over the world and from all age groups use to perform online travel research before booking an accommodation. According to Tripadvisor, 93% of the people find reviews important when determining which Hotel they want to stay at. 53% of the people surveyed would not book a Hotel without having a guest opinion about it.
Hence, user generated content, as reviews or feedback, grew to a major decision factor for customers. So, positive feedback from satisfied guests sharing their experiences with your Hotel is very precious. Negative reviews – in contrast – should be diminished and used to improve the quality of the Hotel.
For this reason, it is becoming more and more important for you as a hotelier to build up a professional Hotel Reputation Management that keeps tracking your reputation all over the web. The very success of your Hotel is dependent on it. Only if you have a clue about what people think when they hear your Hotel’s name, you can counteract the impact of negative reviews or highlight positive feedback. Consequently, Hotel Reputation Management should not be reduced to single, loose measures. It should rather be an essential part of your marketing mix.
Read more in our Whitepaper "Hotel Revenue Management – a changing concept" >> FREE DOWNLOAD
That might be easier said than done. As a Hotel Manager, you are regularly very occupied with handling your daily business. You cannot be everywhere at once and usually there is just not enough time to make sufficient efforts to care about online reviews and expand your Hotel Reputation Management.
However, by not emphasizing enough on this field, hoteliers might miss the opportunity to activate a new and huge revenue channel. Again: The way online users perceive your Hotel when doing online research directly influences your booking volume and your general success. Always keep this in mind when deciding whether or not to hire a professional company that will monitor and improve your online reputation.
What Customer Alliance can do for you:
Customer Alliance is an independent review provider for Hotels that offers a comprehensive service. The combination from the products “review analytics” and “price analytics” helps you to automatically collect customer feedback – far more than you would do on conventional ways. Once you are registered, all your guests will receive an email – send in the name of your Hotel – including a questionnaire. Therefore, every single review you receive through Customer Alliance has been submitted by a real customer and cannot be manipulated.
Only customers who have interacted with the business can write a review. Due to this principle, guaranteed by a Review Certificate you will bridge the trust gap between you and your guests. For the purpose of measurement, there is a Customer Satisfaction Index (CSI) indicating how happy the guests are with your property – based on your reviews throughout the web.
3 Reasons why to Choose Customer Alliance for Hotel Online Reputation Management
MORE BOOKINGS - MORE REVENUE
Obviously, your hotels’ online reputation influences your appeal to potential guests. So managing this helps to increase your overall bookings. But did you know that by using Customer Alliance’s Review Analytics software you can also increase the trust in your website, thereby creating a greater percent of commission-free bookings and increasing your revenue? The Customer Alliance widget that is embedded on your homepage displays your reviews and links to your Certificate. Both serve to show off your reviews and instead of linking to external booking portals which drives traffic away from your site, we encourage direct bookings by keeping the attention where it belongs: on your website!
IMPROVE YOUR PERFORMANCE FOR BETTER REPUTATION
Make use of the valuable feedback from your guests to improve your performance. You can easily pin-point current problem areas and forward reports to responsible departments. Gain a deeper understanding of how you are fulfilling expectations through our semantic analysis and filtering options. Furthermore, you can easily comment on reviews or directly contact reviewers; and through our Reconciliation process you can mediate with the guest to improve negative reviews. Quality management was never this easy!
DON’T GET LEFT BEHIND
The technology innovations for the hospitality industry are improving your ability to focus on your core product – managing your hotel and providing excellent service to your customers. But how do you keep track of what the new developments are with so many fast changes? Customer Alliance can help- we are working on industry solutions so that you don’t need to spend time keeping up to date. For example, our new developments in Price Analytics offer a comprehensive solution in combination with our Review Analytics software. Over 2.500 hotels have already trusted us to provide them with management solutions – don’t get left behind.
Learn more about our software solution! We will be pleased to show you the advantages of our software in a FREE DEMONSTRATION
10 Reasons why to Choose Customer Alliance for Hotel Online Reputation Management
>> CLICK HERE
CA Customer Alliance GmbH
www.customer-alliance.com
Ullsteinstr. 118 Turm B
12109 Berlin, Deutschland
+49 30 762 89 00-0
Press Contact:
Simone Verweyen (Content Manager & Copywriter)
sv@customer-alliance.com