Web Analytics For Hospitality
Web Analytics for Hospitality: Its Time for Better Data and Better Integration - SAS
- December, 4 2014
- External Source
Theres a lot of talk about modernizing hospitality marketing and most of it is dependent on finally cracking the nut between online and offline guest data and bringing predictive analytics to play. But there is a fundamental problem hampering our ability to do this and it starts with how hospitality manages web analytics. This problem is not new to Suneel Grover, senior solutions architect for digital intelligence at SAS, since he started his marketing analytics career building predictive models for online marketing campaigns.
Excerpt from SAS
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