Hotel Development Florida

Value Place and Gold Coast Premier Properties Enter into Agreement in Miami-Fort Lauderdale Market

The first site will be near Zoo Miami in a prime location highly visible from the Florida Turnpike. It is expected to break ground in 2015. Gold Coast’s development of the new Value Place hotel takes place at the same time that the corporate brand is building two company-owned locations in the South Florida market.

Value Place Value Place has entered into an agreement with Gold Coast Premier Properties, LLC to build a new Value Place hotel in South Florida, with plans to build additional properties in the future.

The first site will be near Zoo Miami in a prime location highly visible from the Florida Turnpike. It is expected to break ground in 2015. Gold Coast’s development of the new Value Place hotel takes place at the same time that the corporate brand is building two company-owned locations in the South Florida market.

“Gold Coast is a great franchise partner for Value Place as we continue to expand our presence in South Florida using a mix of both company- and franchisee-owned locations,” said Ron Burgett, Executive Vice President of Franchise Development at Value Place. “Florida’s economic and demographic trends make it an ideal fit for Value Place, and the Zoo Miami location is a perfect complement to the properties the company is building in Davie and Lake Worth, Florida. Value Place has traditionally attracted some of the most sophisticated investors in lodging who appreciate the simplicity and profitability of our operations model. We have had the opportunity to work closely with Gold Coast during their planning process and we could not be more thrilled to have them join our franchisee family.”

The principals of Gold Coast Premier Properties have extensive experience in real estate and international finance. Gold Coast’s parent company has developed exceptional real estate projects throughout the world and Value Place is excited to partner with them as they expand their presence inside the United States.

In choosing Value Place as a franchise partner, Gold Coast stated: “Value Place is a unique model that offers strong returns because of the brand’s focus on the bottom line. We were impressed with how the properties are operated, their cleanliness, and the fact that the leadership believes enough in their brand that the company is building a significant number of new properties across the US. It says a lot to us that Value Place is the biggest developer and owner of their own brand.”

“We are excited about our continued expansion in the South Florida market,” said Bruce Haase, CEO of Value Place. “Our momentum continues to grow as more people recognize the strong return on investment generated by our unique operating model and the many growth opportunities available to developers in this under-served segment of the industry.”

With nearly 200 properties open and under development in 35 states, Value Place has emerged as a leader in the extended-stay segment. The brand continues to garner national recognition, and was named by Forbes magazine as the top hotel franchise in 2014 in the U.S., one of 2014’s Top 500 Franchises by Entrepreneur Magazine, as well as one of Franchise Business Review’s Top 50 Franchises for four consecutive years



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