Universal Enterprises Launches Luxury Division Per Aquum Resorts & Spas

Universal Enterprises Pvt Limited, pioneers of the first ever resort in the Maldives, have formed a new subsidiary, Per Aquum Resorts & Spas, which will manage their portfolio of new luxury retreats.

Per Aquum Resorts The company already has ten award winning resorts and 31 years experience as the first and leading resort operator in the Maldives. The existing portfolio under the Universal Resorts brand has consistently delivered exceptional holidays. However, the company has identified the need to expand its offer to satisfy the increasing demand for unique luxury holiday experiences and to cater for a niche at the luxury end of the holiday market.

MU Maniku, Chairman, explains: “Today’s discerning travellers are very aware that the Maldives is probably the world’s most desirable destination, and, while visiting the islands, they want the assurance that they are staying at the most luxurious resort. Per Aquum Resorts & Spas will lead the way in creating some of the most exclusive holiday retreats, offering unique style experiences and a level of service that goes way beyond even the most demanding of expectations.”

Per Aquum Resorts & Spas has appointed luxury resort specialist Tom McLoughlin as its Managing Director. McLoughlin’s focus will be to lead Per Aquum in its strategic plans for the next twelve months, which include further enhancing Dhoni Mighili, which opened in July, 2003, and opening the new Huvafen Fushi on the Universal property of Nakatchafushi. Dhoni Mighili is a unique concept where accommodation is aboard a traditional yet luxuriously appointed Dhoni (a Maldivian sail boat) - and is just the beginning of the Per Aquum portfolio.

McLoughlin explained that “We as a team are looking at expanding Per Aquum on more of a horizontal matrix, where our guests will be able to differentiate our properties by the unique experience that each one offers, as opposed to purely on a star rating. Huvafen Fushi is the second property that Per Aquum will be opening in March 2004. Every single room at Huvafen Fushi has its very own private fresh water pool and the island will also be showcasing the first underwater Spa treatment rooms in the world.”

The Spa division of Per Aquum Resorts & Spas will play an integral role in the success of the company. Aquum Spa will in its initial stages be managing the spas at Dhoni Mighili, Huvafen Fushi and Kurumba. Aquum Spas are looking at management contracts not only within Per Aquum resorts but also externally. Per Aquum Resorts & Spas’ identity will be reflected in its core values of excellence, creativity and clarity. This, combined with the experience and unrivalled logistical support of Universal Enterprises, will carry them forward in the challenging world of the hospitality and spa industries, where they aim to be leaders within the markets they plan to pursue.

Per Aquum Resorts & Spas is a specialist resort and spa management company based in the Maldives. The company was established by Universal Enterprises Pvt Limited, the first and leading resort operator in the Maldives. The name ‘Per Aquum’ translates to ‘through water’, and the vision of the company is to develop and manage properties located in pristine locations. This vision is shared by luxury resort specialist Tom McLoughlin who, as Managing Director, is charged with realising it. Per Aquum Resorts & Spas will manage Universal’s portfolio of new luxury retreats.

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