"We are extremely pleased that Crowne Plaza was identified by our most important customers – meeting planners – as the brand they expect to dramatically increase their business with in 2004," said Kevin Kowalski, vice president of brand management, Crowne Plaza Hotels and Resorts. "This is a key indicator that our new focus as 'The Place To Meet' directly addresses the most important needs of meeting planners."
In November 2002, Crowne Plaza introduced "The Place To Meet" meetings package which consisted of three components:
* 2-Hour Response Guarantee – an industry-first 2-hour response by Crowne Plaza hotels to Request for Proposals (RFPs)
* Crowne Meetings Director – a single point of contact throughout the meeting experience, who is a senior-level hotel staff member and a Certified Meeting Professional designation, to ensure the success of an event
* Meetings Daily Debrief – a daily briefing document with updated totals on expenses including contracted billing, budget consumed to date and estimated final billings
"Over the past year, Crowne Plaza has made a commitment to the meeting planner community and after extensive research, we put the necessary resources in place to ensure that our meeting services product is better than any other brand," said Kowalski.
Crowne Plaza has already seen increases in meeting planner business, with the brand's Global Sales team increasing their room night contribution from group meetings by 55% over 2002.
The First Meeting Planner Survey was conducted by UBS Group, a global, integrated investment services firm. More than 5,500 meeting planners in North America and Europe were surveyed.
Logos, product and company names mentioned are the property of their respective owners.