Talk about making a hospitality statement! The Four Seasons Hotels and Resorts has expanded the territory of the dream (and Brand). It is now up, up and away – a journey to the memorable experience, via their own jet.
Known for their elegance on terra firma, they are duplicating their elan in the sky. Guests (passengers) can now travel to exotic destinations and, upon landing, be swept into exclusive high touch hospitality at a Four Season’s hotel. Of course, between airport and hotel, you are driven by limo. What a wonderful non-stress way to travel and stay.
Let’s take a look at the jet itself. The overall color schemes are from a gentle palette. The flatbed seats are the work of well-known artisans as are the carpets, the flatware, and even uniforms of the crew. Nothing is left to surprise or dismay the guest.
The crew includes an Executive Chef, a Sous Chef, a Four Seasons Concierge and a Global Guest Services Manager. They expertly personalize the trip. The flight environment is tasteful, comfortable, functional and unusual, as well as meeting all aviation regulations. Each Four Seasons journey includes air travel and ground transportation, planned excursions, all meals and beverages throughout the trip, and luxurious accommodations exclusively at Four Seasons Hotels and Resorts around the world.
The Four Seasons Jet itinerary offers ten destinations throughout the world, where their luxury hotel properties also reside. A guest can select just one or two destinations or travel to all ten global destinations. The emphasis is no matter the mode of arrival at a Four Seasons Hotel/Resort, the guest will be pampered with the highest level of care. The Jet excursion really makes the Four Seasons memorable in the differentiation of a brand and expectations of even the most demanding of travelers.
The Four Seasons proudly states its jet-related objectives. "This is your journey - Four Seasons is here to facilitate and personalize the experience to ensure that it lives up to your dreams. All of our itineraries include extensive options and activities in every destination, allowing you to customize your experience to match your own unique interests." Book me to the Maldives, please!
John Hendrie is the author of the LRA blog, focusing on anything and everything about customer experience. LRA Worldwide is the leading global provider of Customer Experience Measurement services for multinational companies with complex customer interactions. For over 30 years, LRA’s innovative brand standards audits, quality assurance inspections, mystery shopping programs, research, and consulting services have helped ensure our clients deliver consistent, memorable, and differentiated experiences to their customers. Many of the world's preeminent global hospitality brands, as well as companies in the gaming, dining, healthcare, sports and entertainment, real estate, retail and travel industries choose LRA to help them measure and improve the customer experience. For more information, visit www.LRAWorldwide.com.
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