|Video: How Expedia Uses Mobile to Innovate Their Product Offering|
Global smartphone adoption has now reached 1.75 billion. There is no question it is the future of online travel. But what are the opportunities and what are the limitations?
Gary Morrison, SVP & Head of Retail, Expedia, recently shared his insights into how mobile is fundamentally changing the way customers connect with travel brands and how they are innovating their product offering to capitalize on this channel.
Watch Gary's 10 minute presentation to gain an insight into how your brand can use mobile to unlock new sources of value beyond shopping and booking.
For more information on this topic contact:
Julia Heighton Global Conference Director UK: +44 (0)207 375 7229 US Toll Free: 1 800 814 3459 ext.7229 Twitter: @juliaheighton1
Global Conference Director
UK: +44 (0)207 375 7229
US Toll Free: 1 800 814 3459 ext.7229
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