The survey, conducted by The Duck LLC, focused on senior management and technology executives at hotel companies based in North America.
"With 85 percent of our survey respondents indicating that they plan to attend HITEC 2004 in Dallas, it is the Industry's 'must do' technology conference," said Danny Hudson, president of The Duck LLC. "The conference is held in high esteem across the globe and is a great vehicle for hoteliers looking to purchase technology. For technology companies, the show provides an excellent attendee demographic and widespread industry exposure."
The 32-year old HITEC, produced by Hospitality Financial and Technology Professionals, is the largest and most comprehensive technology conference in the hospitality industry.
The survey results infer that the industry mindset believes that business has stabilized and is improving, but remains cautious in its approach. This careful positivism is displayed by hospitality IT budgets for 2004, with 35 percent having increased their budgets from 2003 and 43 percent maintaining their budgets at that level.
With the industry focused on smart spending, HITEC offers a valuable means for becoming acquainted with the most current industry offerings and their benefits by offering an exposition and four-day education conference all at once. Attendees can visit with over 250 hospitality technology vendors who provide products and services for data management, telecommunications, guest services, energy management and control, fire safety, audiovisual, Internet access, time and labor management, and a variety of computer hardware and software. The education conference features industry experts covering a spectrum of topics from the basics to the cutting edge. For more information about HITEC go to the HFTP web site or call (800) 646-4387.
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