HeBS Digital, the leading hotel digital technology, full-service digital marketing and website revenue optimization consulting firm, is proud to announce the receipt of five WebAwards from the Web Marketing Association in the Hotel and Lodging category, including the Association’s top award, the Best Hotel and Lodging Website designation for RedLion.com, along with three Outstanding Website awards and one Standard of Excellence Award. HeBS Digital has now earned the WebAwards’ prestigious Best Website recognition twice in the past three years – once in 2015 and once in 2013.
The Best Hotel and Lodging Website Award is given to only one site in each industry. The new Red Lion Hotel Corporation brand site – www.redlion.com – earned the honor for its exceptional visuals and design, content and innovative technology and functionality. The site received a perfect score of 70 out of a possible 70 points, compared to the industry average of 51 out of 70.
"Stunning visuals, modern design, clear calls to action, original content, and a bit of innovation,” said a WebAwards judge, referring to RedLion.com. “This is what an award-winning web site should be. Well done!"
HeBS Digital received the following awards:
Best Website – Hotel and Lodging:
- Red Lion Hotels
Outstanding Website – Hotel and Lodging:
- Hotel Plaza Athénée
- The Colonnade Hotel
- The Whitehall Hotel
Standard of Excellence – Hotel and Lodging:
- Turpin Meadow Ranch
Each site is judged on seven criteria, earning a score between 0 and 70 points, according to feedback received from WebAwards 2015 judges. The website that earns the highest score in a given category wins Best Website in that particular industry. If any remaining entry scores 60 or greater, it receives the Outstanding Website WebAward. Entries receive the Standard of Excellence WebAward with scores above the average of their industry but below 60 points.
“We knew the website was achieving what we set out to accomplish, which was to capture the attention of potential guests and to simplify the booking process,” said RLHC Chief Marketing Officer Bill Linehan. “We also knew the site had to be as functional as it is visual. To receive this level of recognition is gratifying and reinforces we are on the right track.”
“Receiving these awards, including the highest honor bestowed by the Web Marketing Association of ‘Best Hotel and Lodging Website,’ with a perfect score is a huge accomplishment and testament to our team’s ability to deliver exceptional websites with striking design, engaging visual and textual content, and unsurpassed content management technology via our smartCMS,” said Max Starkov, President & CEO of HeBS Digital. “We are grateful for the partnerships we have with our clients; for the trust they have placed in us and our ability to take their website to the next level of hotel digital marketing and technology.”
For more information about HeBS Digital’s award-winning CMS technology, website design and direct online channel optimization consulting and full-service digital marketing services, please visit the company website, www.hebsdigital.com.
About HeBS Digital:
Founded in 2001, HeBS Digital is the industry’s leading digital technology, full-service hotel digital marketing, website design, and direct online channel consulting firm based in New York City (www.hebsdigital.com).
HeBS Digital has pioneered many of the “best practices” in hotel digital marketing and website revenue optimization, as well as a range of industry-first digital technology applications. The firm has won more than 300 prestigious industry awards for its digital marketing and website design services, including numerous Adrian Awards, Davey Awards, W3 Awards, WebAwards, Magellan Awards, Summit International Awards, Interactive Media Awards, and IAC Awards.
A diverse client portfolio of top-tier major hotel brands, luxury and boutique hotel brands, resorts and casinos, hotel management companies, franchisees and independents, and CVBs are benefiting from HeBS Digital’s direct online channel strategy and digital marketing expertise. Contact HeBS Digital’s consultants at (212) 752-8186 or firstname.lastname@example.org.
About the WebAwards
Founded in 1997 to create a high standard for Internet marketing and web development, The Web Marketing Association is made up of marketers, online advertisers and public relations specialists. The WebAwards are the longest running annual website award competition, recognizing the development of the most effective and impressive websites online for nearly two decades.
Mariana Mechoso Safer
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