Over the past few years, hotels have experienced an apparent change in direct and on-site bookings due to a number of factors. While the number people who are researching and booking online has sky rocketed, the amount of competition and alternative services available has also increased.
Understanding the key factors in competition, search, and the new age of technology, can better prepare hotels for what is happening in the industry.
The primary change in competition within the online space has become a complicated process. If you asked a hotelier, even just a few years ago, what stood in the way of their growth, they’d respond with marketing, sales, and a competitive edge over other hotels. Today, hotels need all those things- and much more. The focus has shifted from getting travelers to book with your hotel, to getting travelers to book with a hotel and then your hotel.
The change in competition has also impacted the method with which people search for hotels. The amount of time and resources a consumer puts into travel can sometimes be under-analyzed. By understanding the method by which travelers search, hotel marketers can gain better insight into what customers want.
Consumers who are booking their hotel online, are also trusting the internet for various other decisions they make. Through their experience with ecommerce, the typical traveler has become familiar with a variety of technology. Hotel marketers are being forced to quickly make a leap to adapt new technologies to meet these customer expectations.
About Spring Metrics
Spring Metrics is a real time engagement technology provider. Our solutions give hotel marketing professionals the tools to give each customer on their site the best and most personalized experience. From targeted campaigns and content to social media and email lead capturing, hotels have the ability to incorporate intent and customization in their messaging on site.
Beth Harvey firstname.lastname@example.org (919) 794-5003
Logos, product and company names mentioned are the property of their respective owners.