Online Travel Agencies (OTAs)
For Hotels, a New Reality of Booking Lead Times and Path-to-purchase - Travel Weekly
- October, 27 2015
- Travel Weekly
It's no secret to anyone in the hotel industry that the rules of online hotel marketing have been changing for a few years now. Online travel agencies, travel meta sites, destination sites and tools like last-minute booking apps are so numerous that the average hotel booker uses about a dozen sites before making an online booking.
Excerpt from Travel Weekly
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