It's that time of year again! But data from previous holiday seasons show us booking trends aren't what they were 5 years ago. From the increase in family travel to the time of month when most bookings are taking place, there are many takeaways hotels can gather from understanding common guest behaviors during the busy seasons.
One of the most surprising data points is the number of travelers who researched a lengthy stay from Christmas day through the new year, while less than half went through with the booking. This presents a huge opportunity for hotels to appeal to guests by creating relevant and impactful campaigns and content this holiday season.
About Spring Engage
Spring Engage is a real time engagement technology provider. Our solutions give hotel marketing professionals the tools to give each customer on their site the best and most personalized experience. From targeted campaigns and content to social media and email lead capturing, hotels have the ability to incorporate intent and customization in their messaging on site.
Beth Harvey firstname.lastname@example.org (919) 794-5003
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