Market Report Milan

Record-Breaking Performances for Milan Hoteliers During Expo Milano 2015

Aggregated data for Milan from May through October showed a 51.1% lift in revenue per available room when compared with the same six months from 2014. The absolute RevPAR of EUR129.09 was driven by a 17.8% increase in occupancy to 77.4% and a 28.2% rise in average daily rate to EUR166.68.
Verso il Broletto Nuovo / Facing the Broletto Nuovo palace in Milan - Source Wikimedia Commons
Record-Breaking Performances for Milan Hoteliers During Expo Milano 2015

STR Global

According to an analysis by STR Global, hotels in Milan, Italy, reported record-breaking performance in October and significant performance increases across the six months of Expo Milano 2015. 

Aggregated data for Milan from May through October showed a 51.1% lift in revenue per available room when compared with the same six months from 2014. The absolute RevPAR of EUR129.09 was driven by a 17.8% increase in occupancy to 77.4% and a 28.2% rise in average daily rate to EUR166.68. 

Graph - Hotel industry performance Milan Jan. - Sept. 2015

Of the six months the event covered, October provided the largest boost with RevPAR surging 75.1% to EUR167.66—the second highest monthly RevPAR value ever recorded for Milan and an October high for the market. Occupancy increased 26.3% to 90.8%—the highest absolute occupancy on record for any month in Milan. 

August, generally the weakest month of the year for RevPAR in Milan, produced a RevPAR increase of 67.8% to EUR80.89. 

According to Expo Milano, more than 20 million guests were expected to visit the event’s 1.1 million square meters of exhibition area. 


About STR Global 

STR Global provides clients—including hotel operators, developers, financiers, analysts and suppliers to the hotel industry—access to hotel research with regular and custom reports covering Europe, Middle East, Africa, Asia Pacific and South America. STR Global provides a single source of global hotel data covering daily and monthly performance data, forecasts, annual profitability, pipeline and census information. STR Global is part of the STR family of companies and is proudly associated with STR, STR Analytics and Hotel News Now. For more information, please visit www.strglobal.com.



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